Peter Briffett

Go-getter
DISC Type : d

CEO, Co-Founder at Stream

London, England, United Kingdom

Overview

Peter Briffett is the Co-Founder and CEO of Wagestream, a social impact fintech company providing fair financial services to frontline workers. A serial entrepreneur, he has scaled multiple high-growth technology businesses, including one that became Microsofts most successful post-acquisition product. Colleagues describe him as energetic, inspirational, and enthusiastic.

He had a nomadic upbringing, as his parents were teachers who worked across the world. Outside of his professional life, Peter loves playing tennis and cricket and enjoys traveling and spending time with his family.

Unique fact: Peter is a Guinness World Record holder for his achievements in cricket.

Personality Overview

Direct & Candid

Vision Oriented

Decisive

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Financial Wellbeing
He founded Wagestream with the mission to improve the financial health of frontline workers and provide an alternative to predatory payday loans.
Social Impact
His company, Wagestream, is described as a fast-growing social impact venture, aiming to eradicate the poverty premium through fairer financial services.
Scaling Tech Ventures
Has a long track record of founding and scaling high-growth technology companies, including ventures acquired by Microsoft and TimeOut Group.

Media Appearances

Peter Briffett, CEO and Co-Founder of Wagestream: $370 Million .... Featured in Spotify

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Podcast Interview with Peter Briffett, CEO and cofounder, Wagestream | TechTalks | Nash Squared. Featured in Nash Squared – TechTalks

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LFP131 – Fintech for Social Good & Income Streaming w/Peter Briffett CEO Wagestream. Featured in London Fintech Podcast

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Work History

1-2018
CEO, Co-Founder at Stream
10-2017 - 6-2018
Executive Director at Threads Styling Ltd.
10-2016 - 10-2017
Chief Operating Officer at Anatwine [Zalando Aquired]
3-2014 - 10-2016
Chief Operating Officer at YPlan
4-2010 - 3-2014
Chief Executive Officer at LivingSocial United Kingdom and Ireland

Education

Peter has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Leadership Designation : CEO, Co-Founder at Stream
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Peter

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • Their decision making speed is somewhere in the middle.
  • Can Peter take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Peter

Personality Compatibility


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