Peter Bronkhorst

Inquirer
DISC Type : cd

Founder | Information Security & Privacy Officer at Seyfo

Amsterdam Area, Netherlands

Overview

Peter is a seasoned entrepreneur with 15 years of experience in management and marketing, now focused on information security. As the founder of Seyfo, he specializes in making cyber security understandable and affordable for SMEs. He holds both CISM and CIPP/E certifications, underlining his expertise in security and privacy.

Driven by a passion for responsible entrepreneurship, Peter dedicates his efforts to helping mission-driven founders grow their businesses. He has founded multiple ventures, including a community-building platform for social impact companies, reflecting his commitment to helping others succeed while protecting their data and operations.

He once received a scam call from someone claiming to be the Dutch national police with a warrant for his arrest.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

SME Cyber Security
He founded Seyfo to make information and cyber security accessible, understandable, and affordable for small and medium-sized enterprises, addressing a critical business risk.
Responsible Entrepreneurship
He is an advocate for responsible entrepreneurship and has founded ventures specifically to help social founders and mission-driven businesses grow and build communities.
Data Privacy
As a certified CIPP/E professional and Privacy Officer, he actively manages how businesses handle personal data to ensure compliance with laws and regulations.

Media Appearances

Peter has no verified media appearances

Work History

11-2024
Founder | Information Security & Privacy Officer at Seyfo
9-2020
Founder | Marketing Strategist | Privacy Officer at NoCowboys
8-2022 - 8-2023
The Eyden Berg / De Maat Fabriek - Fractional CMO at NoCowboys
3-2022 - 11-2022
Zakelijk Succes Groep - Marketing Manager at NoCowboys
4-2024
Founder | Community Strategist at Mutineer

Education

6-2024 - 6-2024
CISM - Certified Information Security Manager from BPP
2020 - 2021
Certificate from Growth Tribe

More Information

Social Presence :

Prographics :

Exp : 6 Location : Amsterdam Area, Netherlands Job Level : Leadership Designation : Founder | Information Security & Privacy Officer at Seyfo
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Peter

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Peter take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Peter

Personality Compatibility


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