Peter Cantor

Trailblazer
DISC Type : DI

Global Go-To-Market Lead – Operations Software, Digital Industries Automation at Siemens

Surrey, England, United Kingdom

Overview

Peter is a global go-to-market leader at Siemens, focused on driving growth through software, AI, and digital transformation. A Chartered Accountant and law graduate from The University of Manchester, his career spans finance, PwC consulting, and senior sales leadership at Philips and Cisco. Colleagues describe him as strategic, collaborative, practical, and a great mentor.

Outside of work, Peter follows professional golf with a keen eye, noting specific moments from major tournaments. He also shows a personal appreciation for photography, proudly supporting his fathers award-nominated work, and appears to be a fan of the rock band Van Halen.

His father is an accomplished photographer who was shortlisted for a 2022 British Photography Award.

Personality Overview

Friendly But Fast

Informal

Values Relationships

A combination of speed and relationship gets the best response from them.  They will fight for you if they come to believe in you. They are more likely to accept new and exciting technologies.

Topics They Care About

Go-to-Market Strategy
Leads global GTM initiatives at Siemens and previously redesigned the operating and GTM models at both Cisco and Philips to accelerate growth.
Digital Transformation
Passionate about helping customers in manufacturing, pharma, and energy use digitization to improve customer experience, empower employees, and optimize operations.
Sales Enablement
Demonstrated a commitment to upskilling teams by launching a "Software Sales Academy" at Cisco to accelerate the company's software transformation across Europe.

Media Appearances

Peter has no verified media appearances

Work History

8-2025
Global Go-To-Market Lead – Operations Software, Digital Industries Automation at Siemens
3-2023 - 4-2025
Vice President, Sales Strategy, Planning and Operations at Philips
3-2021 - 2-2023
Vice President, Solutions Sales and Strategic Deals, International Region at Philips
1-2020 - 2-2021
Director, EMEAR Sales Specialists and Architectures at Cisco
1-2016 - 1-2020
Director, EMEAR Software Sales and Strategic Engagements at Cisco

Education

Chartered Accountant from ICAEW
Bachelor of Laws - LLB from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 27 Location : Surrey, England, United Kingdom Job Level : Senior Designation : Global Go-To-Market Lead – Operations Software, Digital Industries Automation at Siemens
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Peter

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Peter take some risk or not?

  • If necessary, they will be ready to take risks.

You And Peter

Personality Compatibility


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