Peter Coffey

Examiner
DISC Type : cs

Director of Sales Commercialization, National Restaurant Chains at Cuisine Solutions

New Alexandria, Virginia, United States

Overview

Peter is the Director of Sales Commercialization for National Restaurant Chains at Cuisine Solutions, leveraging his extensive background as a fine dining chef. A Certified Research Chef from the Research Chefs Association, he applies his culinary expertise to develop and commercialize innovative products for major industry players.

His career journey showcases a profound passion for the culinary arts, from mastering haute cuisine in five-star kitchens to shaping the menus of national brands. He has a keen interest in food innovation, particularly in developing custom products for companies like Panera, Dunkin, and Chick-fil-A.

He honed his craft under world-renowned chefs, rising to the rank of lead poissonier (fish chef) at Michel Richards legendary Citronelle.

Personality Overview

Status Quo Seeker

Process Oriented

Unexpressive

They are thorough and always follow a systematic approach.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Culinary Innovation
His career involves creating innovative, custom food products for major national restaurant chains like Panera, Subway, and Dunkin'.
Product Commercialization
His current role focuses on the end-to-end process of bringing new culinary concepts to market at a national scale.
Sous Vide Technique
Works for Cuisine Solutions, the masters of the technique, and has deep expertise in its real-world applications for restaurant chains.

Media Appearances

Peter has no verified media appearances

Work History

8-2025
Director of Sales Commercialization, National Restaurant Chains at Cuisine Solutions
6-2019 - 8-2025
Director of Culinary and Business Development, National Restaurant Chains at Cuisine Solutions
7-2015 - 6-2019
Culinary Business Development Manager at Cuisine Solutions
10-2006 - 7-2008
Fine Dining Chef at Michel Richard: Citronelle

Education

2000 - 2002
Associates in Applied Science from Newbury College

More Information

Social Presence :

Prographics :

Exp : 12 Location : New Alexandria, Virginia, United States Job Level : Mid-senior Designation : Director of Sales Commercialization, National Restaurant Chains at Cuisine Solutions
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Peter

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Peter take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Peter

Personality Compatibility


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