Peter Cooper in

Peter Cooper

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Chief Executive Officer at Ascend Consulting
📍 Cumming, Iowa, United States

Peter Cooper is the CEO of Ascend Consulting and a diesel industry expert with over 25 years of experience. An ASE Master Technician, he specializes in helping truck repair shops boost profitability by optimizing their processes, technology, and training. He is a graduate of Des Moines Area Community College.

Outside of his consulting work, Peter is passionate about sharing knowledge within the diesel industry. He founded the Iowa Training Academy to upskill technicians and hosts the "Beyond The Bay Podcast, " where he discusses key truths and challenges facing shop owners.

Unique fact: Peter started his career turning wrenches on a farm before becoming a nationally recognized industry consultant and speaker.

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Experience
11 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Cumming, Iowa, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Peter cares about

Shop Profitability
His entire professional focus is on helping repair shops improve efficiency, implement new software, and unlock hidden revenue through better metrics and processes.
Business Accountability
He recently emphasized the importance of business owners having someone to hold them accountable for their vision and growth goals.
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Career

Work history

11-2024
Chief Executive Officer
Ascend Consulting
1-2023 - 11-2024
Director of Operations
Merx Truck & Trailer
4-2014 - 11-2024
Manager of Operations
Absolute Repair
In the press

Media appearances

Podcast Guest Appearances - Ascend Consulting. Featured in Ascend Consulting (company website)
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Education
Associate of Arts and Sciences (AAS)
Des Moines Area Community College
Associate of Applied Science
Des Moines Area Community College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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