Peter Cooper

Examiner
DISC Type : cs

Chief Executive Officer at Ascend Consulting

Cumming, Iowa, United States

Overview

Peter Cooper is the CEO of Ascend Consulting and a diesel industry expert with over 25 years of experience. An ASE Master Technician, he specializes in helping truck repair shops boost profitability by optimizing their processes, technology, and training. He is a graduate of Des Moines Area Community College.

Outside of his consulting work, Peter is passionate about sharing knowledge within the diesel industry. He founded the Iowa Training Academy to upskill technicians and hosts the "Beyond The Bay Podcast, " where he discusses key truths and challenges facing shop owners.

Unique fact: Peter started his career turning wrenches on a farm before becoming a nationally recognized industry consultant and speaker.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Shop Profitability
His entire professional focus is on helping repair shops improve efficiency, implement new software, and unlock hidden revenue through better metrics and processes.
Business Accountability
He recently emphasized the importance of business owners having someone to hold them accountable for their vision and growth goals.
Industry Training
As the founder of the Iowa Training Academy and a sought-after speaker, he has a deep-seated passion for educating others in the diesel industry.

Media Appearances

Podcast Guest Appearances - Ascend Consulting. Featured in Ascend Consulting (company website)

See Now

Work History

11-2024
Chief Executive Officer at Ascend Consulting
1-2023 - 11-2024
Director of Operations at Merx Truck & Trailer
4-2014 - 11-2024
Manager of Operations at Absolute Repair

Education

Associate of Arts and Sciences (AAS) from Des Moines Area Community College
Associate of Applied Science from Des Moines Area Community College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Cumming, Iowa, United States Job Level : Leadership Designation : Chief Executive Officer at Ascend Consulting
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Peter

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Peter take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Peter

Personality Compatibility


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