Peter Finnie

Evaluator
DISC Type : dcs

Partner at Potter Clarkson

London, England, United Kingdom

Overview

Peter Finnie is a Partner and Patent Attorney at Potter Clarkson, where he helps businesses, particularly start-ups, maximise their commercial return from innovation and IP. An engineering graduate from Durham University, he is a globally recognised IP strategist. People often describe him as pragmatic, clever, professional, and a clear communicator who makes "magic happen for start-ups. "

Beyond his legal practice, Peter is an angel investor with the Cambridge Capital Group, focusing on technology investments. He enjoys traveling to industry conferences, such as AIPLA in Washington DC, and takes opportunities to play golf. He often collaborates professionally with his wife, Fiona Law, who is also a partner at his firm.

Unique fact: Peter and his wife Fiona, both partners at the same law firm, sit next to each other and work together nearly every day.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

IP Strategy
He focuses on developing IP strategies for start-ups and SMEs to build long-term corporate value and attract investors, a core part of his role at Potter Clarkson.
Supporting Start-ups
He has a passion for advising a long list of European start-up companies on navigating funding rounds and IP challenges to foster business growth.
Angel Investing
As an investor with Cambridge Capital Group and an advisor to companies like Spotta, he is actively involved in funding and guiding early-stage technology companies.

Media Appearances

Peter has no verified media appearances

Work History

1-2020
Partner at Potter Clarkson
10-2018
Angel Investor at Cambridge Capital Group
1-1991 - 12-2019
European Patent Attorney at Gill Jennings & Every LLP

Education

1987 - 1990
Engineering from Durham University
1983 - 1987
Education details unavailable from Bishop Wordsworth's Grammar School

More Information

Social Presence :

Prographics :

Exp : 34 Location : London, England, United Kingdom Job Level : N/A Designation : Partner at Potter Clarkson
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Peter

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Peter take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Peter

Personality Compatibility


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