Peter Gallanagh

Questioner
DISC Type : c

UK CEO at Azets

United Kingdom

Overview

Peter Gallanagh is the UK CEO of Azets, where he leads the firms strategic direction and growth. A Chartered Accountant with a postgraduate diploma from the University of Strathclyde, he is focused on driving business performance through acquisitions, advancing digital innovation, and fostering a strong people-centric culture.

Outside of work, Peter is a keen sportsman who enjoys running and is an avid supporter of Celtic Football Club in Glasgow. He values time with his family, recently taking a birthday trip to Paris where he enjoyed the citys sites, fashion, and dining with his wife and two children.

For his birthday, he went for a run around Paris and attended a show during Paris Fashion Week before having dinner with his family.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to fully evaluate every situation.

Topics They Care About

M&A Growth Strategy
As UK CEO, he is actively seeking acquisitions to bolster Azets' presence in key UK regions, recently describing a deal as a "milestone" in the firm's expansion.
Digital Innovation
A key part of his role is advancing digital innovation to position Azets for long-term success in the accounting and business advisory market.
SME Advisory
He is focused on helping SME clients navigate long-term economic challenges, such as geopolitical uncertainty and a volatile tax landscape.

Media Appearances

Peter has no verified media appearances

Work History

7-2023
UK CEO at Azets
2-2021 - 7-2023
Regional CEO - North Region at Azets
9-2020 - 2-2021
Regional Managing Partner at Azets
9-1995 - 3-2001
Manager at KPMG UK
7-1992 - 9-1995
Trainee CA at Ritsons

Education

1992 - 1995
CA from Institute Chartered Accountants Scotland
1991 - 1992
Postgaduate Diploma from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Leadership Designation : UK CEO at Azets
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Peter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Peter take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Peter

Personality Compatibility


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