Peter Hedges

Examiner
DISC Type : sc

Managing Director at Ditsch UK Ltd.

Greater Northampton Area, United Kingdom

Overview

Peter is the Managing Director of Ditsch UK, a specialist in the milling and baking industry. With a degree in Food Technology, his expertise covers strategic change, process improvement, and project management within food manufacturing. He has a comprehensive understanding of the entire value chain.

He has a deep and wide-ranging knowledge of the food production process, from the grain to the table.

Personality Overview

Tough To Convince

Overcautious

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Food Value Chain
His profile highlights a comprehensive understanding of the entire process from grain to the final baked product on the table.
Process Improvement
He lists process improvement as a core strength, showing a focus on driving efficiency and optimizing operations in manufacturing.
Bakery Products
As the director of a company specializing in pretzels and other baked goods, he is deeply engaged with product quality and market trends.

Media Appearances

Peter has no verified media appearances

Work History

2-2026
Managing Director at Ditsch UK Ltd.
1-2026
Managing Director at WorldBake (is becoming Ditsch UK!)
11-2006 - 1-2026
Director at WORLDBAKE LIMITED
2-2003 - 11-2006
Supply Chain Director at Cereform
1988 - 2002
General Manager at Allied Mills Ltd

Education

1979 - 1982
Food Technology from Seale Hayne College
1974 - 1979
Education details unavailable from Kings school Bruton

More Information

Social Presence :

Prographics :

Exp : 43 Location : Greater Northampton Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at Ditsch UK Ltd.
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Peter

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Peter take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Peter

Personality Compatibility


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