Peter Holm

Sharpshooter
DISC Type : CD

Head of Corporate Sustainability, Brand & Marketing at Velliv

Copenhagen, Capital Region of Denmark, Denmark

Overview

Peter is a senior executive with over 25 years of leadership experience, specializing in integrating corporate sustainability, brand, and marketing within the Danish pension sector. His career includes senior roles at Velliv, AP Pension, and Skandia, where he has consistently built and led corporate responsibility and ESG functions. He studied Market Strategy & Communication at Reklameskolen.

Outside of his corporate roles, Peter shows an appreciation for Danish nature and culture. He is moved by programs that explore the outdoors and the bonds of fellowship, suggesting a value for authenticity and connection to his local environment.

He has represented his company in major international forums, including NY Climate Week and COP climate conferences.

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others.

Topics They Care About

Corporate Sustainability
He has a long track record of establishing and leading corporate sustainability (ESG/CSR) functions at major Danish pension funds like Velliv, AP Pension, and Skandia.
Preventative Health
He views preventative health, particularly mental well-being, as a key responsibility and a strategic business driver for pension companies.
Brand & Marketing
His most recent role at Velliv combined sustainability with Brand & Marketing, and he has prior experience as a Communications Director, focusing on brand platforms.

Media Appearances

Peter Holm, Velliv Pension & Livsforsikring A/S: Profile and Biography. Featured in Bloomberg

See Now

Work History

5-2024
Head of Corporate Sustainability, Brand & Marketing at Velliv
12-2021 - 5-2024
Head of Corporate Sustainability at Velliv
4-2019 - 11-2021
Chef for samfundsansvar at AP Pension
11-2017 - 4-2019
Chef for Ansvarlighed / Head of Corporate Responsibility at Skandia Danmark
2015 - 11-2017
Kommunikationsdirektør at Skandia Danmark

Education

2010 - 2011
Lederudddannelse from Old Mutual Group plc - Extending Boundaries Programme
2001 - 2001
Markedsstrategi & Kommunikation from Reklameskolen

More Information

Social Presence :

Prographics :

Exp : 29 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Corporate Sustainability, Brand & Marketing at Velliv
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Peter

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • If convinced, they can reach decisions quite fast.
  • Can Peter take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Peter

Personality Compatibility


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