Peter Holm in

Peter Holm

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Head of Corporate Sustainability, Brand & Marketing at Velliv
📍 Copenhagen, Capital Region of Denmark, Denmark

Peter is a senior executive with over 25 years of leadership experience, specializing in integrating corporate sustainability, brand, and marketing within the Danish pension sector. His career includes senior roles at Velliv, AP Pension, and Skandia, where he has consistently built and led corporate responsibility and ESG functions. He studied Market Strategy & Communication at Reklameskolen.

Outside of his corporate roles, Peter shows an appreciation for Danish nature and culture. He is moved by programs that explore the outdoors and the bonds of fellowship, suggesting a value for authenticity and connection to his local environment.

He has represented his company in major international forums, including NY Climate Week and COP climate conferences.

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Experience
29 Years
Current Role
Head of Corporate Sustainability, Brand & Marketing
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Peter cares about

Corporate Sustainability
He has a long track record of establishing and leading corporate sustainability (ESG/CSR) functions at major Danish pension funds like Velliv, AP Pension, and Skandia.
Preventative Health
He views preventative health, particularly mental well-being, as a key responsibility and a strategic business driver for pension companies.
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Career

Work history

5-2024
Head of Corporate Sustainability, Brand & Marketing
Velliv
12-2021 - 5-2024
Head of Corporate Sustainability
Velliv
4-2019 - 11-2021
Chef for samfundsansvar
AP Pension
11-2017 - 4-2019
Chef for Ansvarlighed / Head of Corporate Responsibility
Skandia Danmark
2015 - 11-2017
Kommunikationsdirektør
Skandia Danmark
In the press

Media appearances

Peter Holm, Velliv Pension & Livsforsikring A/S: Profile and Biography. Featured in Bloomberg
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Education
2010 - 2011
Lederudddannelse
Old Mutual Group plc - Extending Boundaries Programme
2001 - 2001
Markedsstrategi & Kommunikation
Reklameskolen
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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