🤘 Peter Jude Ricciardi 🤘

Captain
DISC Type : DS

Founder, Chief Creative Officer at Brandartica

Greater Boston, United States

Overview

Peter Jude Ricciardi is the Founder and Chief Creative Officer of Brandartica, where he helps founder-led B2C companies clarify their brand identity. Leveraging 15 years of experience at Disney, he specializes in using storytelling and design to convert "invisible" brands into brands consumers want to buy now.

Outside of his agency, Peter identifies being a father and husband as his most important role, valuing the flexibility to be present for his family. He co-hosts multiple podcasts, including "Where The Dogs Of Society Howl, " and serves on the Board of Directors for the non-profit 3S Artspace.

He humorously lists his education as "Carving Your Own Path at LIFE, " underscoring a belief in unconventional journeys to success.

Personality Overview

Decisive But Calm

Output-Driven

Dynamic But Sincere

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Brand Storytelling
With 15 years at Disney, he focuses on leveraging emotional storytelling and design to elevate brands in CPG, food, and beverage industries.
Founder-Led Brands
His agency, Brandartica, is specifically focused on helping founder-led B2C companies overcome unclear positioning and messaging to drive sales.
Authentic Marketing
He co-hosts a podcast described as raw and unscripted and believes that "safe marketing" is now completely ineffective in a noisy digital world.

Media Appearances

Brand Champions with Peter Jude Ricciardi of Brandartica. Featured in Daily News Network

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Brand Champions with Peter Jude Ricciardi of Brandartica. Featured in Vimeo

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Work History

1-2018
Founder, Chief Creative Officer at Brandartica
7-2024 - 8-2025
Producer and Co-host 1seventh The Podcast at Brandartica
2-2024
Co-host | Executive Producer at Where The Dogs Of Society Howl
6-2012
Father (and Husband) at The Ricciardi Family
5-2017 - 1-2020
Member of Board of Directors at 3S Artspace

Education

Education details unavailable from Community College (45 Minutes)
Carving Your Own Path from LIFE

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Boston, United States Job Level : Leadership Designation : Founder, Chief Creative Officer at Brandartica
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Insights For Selling To 🤘 Peter Jude

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with 🤘 Peter Jude is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from 🤘 Peter Jude

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will 🤘 Peter Jude move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can 🤘 Peter Jude take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And 🤘 Peter Jude

Personality Compatibility


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