Peter Lang

Commander
DISC Type : D

Board of Directors, Strategic Advisor, Investor at Lang Acquisitions

Austin, Texas, United States

Overview

Peter Lang is a holding company and rollup founder with over 15 years of experience and more than 20 acquisitions and two successful exits. Described by peers as a visionary and an exceptional M&A dealmaker, he specializes in acquisition-led growth for agencies and service businesses. He is an alumnus of California State University, Fresno.

Personality Overview

Risk-Taker

Impact-Driven

Very Quick

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Acquisition-led Growth
He has built his career on growing businesses through acquisitions, having completed over 20 deals and achieving two successful exits. He now mentors other founders on this strategy.
The M&A Mindset
He advocates for founders to shift from thinking like operators to owners, viewing their business as a financial asset to be grown and eventually sold.
Digital Agency M&A
He has a specific focus on acquiring, scaling, and aggregating marketing, media, and advertising agencies through his ventures like Lang Acquisitions and the former AVA Acquisitions.

Media Appearances

Peter has no verified media appearances

Work History

9-2013
Board of Directors, Strategic Advisor, Investor at Lang Acquisitions
1-2024
Principal at GrowthHackers
7-2022
Co-Owner (Exited) at TopRight
1-2022
Co-Founder (Exited) at AVA Acquisitions
2-2021
Co-Founder - Mentor & Instructor at Digital Agency Business [DAB]

Education

2003 - 2008
International Business from California State University, Fresno
2006 - 2007
Education details unavailable from (ESCE) Ecole Supérieur de Commerce Extérieur

More Information

Social Presence :

Prographics :

Exp : 14 Location : Austin, Texas, United States Job Level : Mid-senior Designation : Board of Directors, Strategic Advisor, Investor at Lang Acquisitions
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Peter

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Peter take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Peter

Personality Compatibility


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