Peter Laughton MBE

Collaborator
DISC Type : is

Head Defence Diving at JFD Global

West Ashling, England, United Kingdom

Overview

Peter Laughton is the Head of Military Diving at JFD Global, leveraging over 32 years of decorated service in the Royal Navy. A specialist in mine warfare and clearance diving, his career includes commanding the Fleet Flagship HMS Albion and an international maritime security task force. He holds a Masters degree from Kings College London and is an MBE.

Outside of his professional life, Peter is deeply involved in sailing, serving as the Vice Commodore of the Royal Naval Sailing Association and enjoying time on his family boat. He is a youth rugby coach for the U14 squad at Chichester Rugby Football Club and also enjoys mountain biking.

He once commanded the International Maritime Security Construct, a 12-nation coalition task force ensuring maritime security in the Middle East.

Personality Overview

Appreciative

Fair-minded

Example Driven

They are more likely to go for proven solutions.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Win-win scenarios can appeal strongly to them.

Topics They Care About

Military Diving
A specialist Mine Clearance Diving Officer for much of his 32-year naval career, he now leads the development of military diving systems at JFD Global.
Maritime Security
Has extensive operational experience, including commanding the International Maritime Security Construct and Coalition Task Force SENTINEL in the Middle East.
Sailing
An avid sailor who owns a family boat, he also holds leadership positions as Chair of the Service Sports Association (Sailing) and Vice Commodore of the Royal Naval Sailing Association.

Media Appearances

JFD Global on X: "JFD proudly announces of Peter Laughton MBE ...". Featured in X (formerly Twitter) – JFD Global official account

See Now

JFD welcomes Peter Laughton MBE as Head of Military Diving. Featured in JFD Global

See Now

Work History

4-2024
Head Defence Diving at JFD Global
5-2023 - 2-2024
Commodore Royal Navy, Commander International Maritime Security Construct at Royal Navy
7-2021 - 5-2023
Head Military Diving Capability Cell at Royal Navy
5-2021 - 7-2021
Chief of Staff, Commander United Kingdom Strike Force at Royal Navy
1-2021 - 5-2021
Captain, Royal Navy at Higher Command & Staff Course

Education

2012 - 2013
Master's degree from King's College London
2005 - 2005
Education details unavailable from UK Joint Services Command and Staff College

More Information

Social Presence :

Prographics :

Exp : 9 Location : West Ashling, England, United Kingdom Job Level : N/A Designation : Head Defence Diving at JFD Global
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Be visibly appreciative of their actions during your interactions
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t sound very transactional
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Peter

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Peter take some risk or not?

  • It is unlikely that they will take many risks.

You And Peter

Personality Compatibility


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