Peter Murray

Wildcard
DISC Type : sci

CEO of PBA/Head of Media Lucky Strike Entertainment at Lucky Strike Entertainment

New York, New York, United States

Overview

Peter has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

1-2026
CEO of PBA/Head of Media Lucky Strike Entertainment at Lucky Strike Entertainment
1-2018 - 12-2025
CEO PFL International | Board Member at Professional Fighters League at Professional Fighters League
2014 - 10-2017
Vice President, Global Brand & Sports Marketing at Under Armour
2012 - 2014
President & CEO of Insignia Sports & Entertainment at RSE Ventures
2009 - 4-2012
Executive Vice President at William Morris Endeavor

Education

Peter has no verified education history

More Information

Social Presence :

Prographics :

Exp : 36 Location : New York, New York, United States Job Level : Leadership Designation : CEO of PBA/Head of Media Lucky Strike Entertainment at Lucky Strike Entertainment
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Peter

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Peter take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Peter

Personality Compatibility


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