Sandy Liu, CSM

Commander
DISC Type : D

Senior Product Manager - Enterprise Products (Salesforce) at Cineplex

Canada

Overview

Sandy Liu is a Senior Product Manager at Cineplex and a Certified Scrum Master with a Masters degree from Edith Cowan University. Described by colleagues as dedicated, strategically-minded, and a strong writer, she authored "Confessions of a Scrum Master" to demystify agile practices and focuses on building high-performing, collaborative teams.

Passionate about continuous growth and community, Sandy actively engages in industry events like Agile Games Canada and serves as a mentor for the Monday Girl career platform. She is deeply committed to helping others succeed, fostering collaboration, and sharing her knowledge through speaking engagements and mentorship.

Unique fact: Sandy humorously describes part of her role as being a "herder of cats, " highlighting her skill in managing complex projects and diverse teams.

Personality Overview

Risk-Taker

Strong-Willed

Very Quick

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Agile Methodologies
As the author of "Confessions of a Scrum Master" and a frequent conference speaker, she is an expert in applying agile and scrum practices in context.
Team Dynamics
Her work is dedicated to building high-performing, collaborative teams and she is passionate about leadership and coaxing the best work from team members.
Product Management
As a Senior Product Manager, she focuses on product vision and strategy with a data-first, customer-focused mindset to create best-in-class digital experiences.

Media Appearances

Sandy has no verified media appearances

Work History

6-2024
Senior Product Manager - Enterprise Products (Salesforce) at Cineplex
10-2021 - 5-2024
Senior Product Manager - Customer Identity and Acct Management at Cineplex
3-2018 - 12-2018
Senior PM / Scrum Master at CTO Boost™
2-2018
Agile / Scrum & Product Consultant at Independent
9-2016 - 2-2018
Project Manager at Diply

Education

2013 - 2015
Certificate from Sheridan College
2008 - 2008
Masters from Edith Cowan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Canada Job Level : Middle Designation : Senior Product Manager - Enterprise Products (Salesforce) at Cineplex
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Insights For Selling To Sandy

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sandy

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sandy move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sandy take some risk or not?

  • The risks don’t matter much to them.

You And Sandy

Personality Compatibility


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