Peter Newburn

Observer
DISC Type : ic

Head of Engineering UK at Colt Data Centre Services

Merstham, England, United Kingdom

Overview

Peter Newburn is the Head of Engineering for the UK at Colt Data Centre Services, where his team leads hyperscale data centre projects. A graduate of Durham University, he previously spent over 20 years at AtkinsRéalis in roles including Technical Director. He is a recognized expert in mission-critical design and a frequent speaker at industry events.

After two decades at his previous firm, Peter recently embraced a new challenge, joining Colt DCS to be part of a team dedicated to projects and customers.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Sustainable Infrastructure
He speaks publicly on designing sustainable data centers and has contributed to articles on creating a "green cloud" and decarbonizing digital infrastructure.
Future-Ready Design
His presentations cover designing for future flexibility through modularization, AI-driven infrastructure, and creating adaptable, community-integrated data campuses.
Hyperscale Projects
His current role at Colt DCS is focused on providing engineering and design leadership for the company's hyperscale data centre projects in the UK.

Media Appearances

Peter has no verified media appearances

Work History

2-2025
Head of Engineering UK at Colt Data Centre Services
10-2022 - 10-2023
Technical Director at Atkins
11-2015 - 10-2022
Associate Director at Atkins
9-2010 - 11-2015
Associate at Atkins
8-2008 - 9-2010
Principal Mechanical Engineer at Atkins

Education

1995 - 1998
Bachelor of Engineering (BEng) from Durham University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Merstham, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering UK at Colt Data Centre Services
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Peter

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Peter take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Peter

Personality Compatibility


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