Peter Russell

Energizer
DISC Type : I

Managing Director at The Collectv

London, England, United Kingdom

Overview

Peter has no verified overview

Personality Overview

Imaginative

Believer

Relationship Oriented

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Peter has no verified topics they care about

Media Appearances

Peter has no verified media appearances

Work History

9-2025
Managing Director at The Collectv
10-2014 - 8-2025
Director of Technology, ITV Studios at ITV
6-2010 - 10-2014
Director of Post Production & Production Technology at The London Studios
11-2008 - 5-2010
Director Of Technology at GMTV

Education

Peter has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at The Collectv
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Peter

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Peter take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Peter

Personality Compatibility


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