Peter Singh

Questioner
DISC Type : c

Executive Officer - IT Services / Chief Technology Officer at Toronto District School Board

Canada

Overview

Peter Singh is the Executive Officer of IT Services and CTO at the Toronto District School Board, where he has worked for over 30 years. He is a passionate advocate for using technology to transform learning and focuses on modernizing infrastructure, digital transformation, and classroom technology integration for Canadas largest school board.

Originally from Punjab, India, Peter immigrated to Canada in the 1990s and is a proud father of three. He is actively involved in his community, showing support for events that celebrate Sikh heritage. He finds great purpose in his work, stating that students response to technology programs reminds him why he chose a career in education.

He received the prestigious Lifetime Achievement award from CISO Forum Canada in 2025 for his contributions to cybersecurity.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Educational Technology
As CTO for the largest school board in Canada, he has spearheaded major initiatives in digital transformation, virtual learning strategies, and modernizing IT infrastructure in schools for over a decade.
Cybersecurity in Education
He is a frequent speaker at cybersecurity forums and received a Lifetime Achievement award from CISO Forum Canada, highlighting his leadership and expertise in protecting student and staff data.
AI in Education
As a member of the C21 Canada AI Task Force, he is actively involved in shaping the future of artificial intelligence in Canadian K-12 education, focusing on ethical and inclusive integration.

Media Appearances

Peter has no verified media appearances

Work History

10-2012
Executive Officer - IT Services / Chief Technology Officer at Toronto District School Board
6-2011 - 8-2012
Senior Manager - IT Operations at Toronto District School Board
9-2010 - 5-2011
Project Manager at Toronto District School Board
5-2007 - 8-2010
Policy and Process Analyst at Toronto District School Board
7-2001 - 4-2007
Project Coordinator at Toronto District School Board

Education

Peter has no verified education history

More Information

Social Presence :

Prographics :

Exp : 32 Location : Canada Job Level : Leadership Designation : Executive Officer - IT Services / Chief Technology Officer at Toronto District School Board
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Peter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Peter take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Peter

Personality Compatibility


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