Peter Spence, BEd

Visionary
DISC Type : Ds

VP of Sales & Growth at AuditSoft

Canada

Overview

Peter is the VP of Sales & Growth at AuditSoft, with over 15 years of experience scaling regulatory technology and EHSQ software companies. A graduate of McMaster University, he specializes in aligning go-to-market execution with product strategy to drive market leadership. People who have worked with him often describe him as thoughtful, collaborative, and a genuine strategist.

Before his career in tech, Peter gained diverse operational and entrepreneurial experience. His background includes running a franchise with College Pro and designing curriculum while working in education in South Korea, showcasing a unique path into the software industry.

Unique fact: He was the very first salesperson hired at the startup eCompliance and was instrumental in creating their go-to-market strategy from the ground up.

Personality Overview

Early Adopter

Goal-Oriented

Risk Tolerant

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Scaling SaaS Companies
Has a distinct track record of scaling early-stage SaaS companies by aligning GTM execution with product strategy to accelerate revenue and establish category leadership.
Regulatory Technology
Possesses deep expertise in the RegTech and EHSQ software sectors, with over a decade of experience focused on compliance, operational risk, and supply chain resilience.
Strategic Partnerships
Drives growth by establishing and managing strategic partnerships with industry associations, expanding the adoption of digital safety and compliance solutions across Canada.

Media Appearances

Peter has no verified media appearances

Work History

7-2022
VP of Sales & Growth at AuditSoft
6-2019 - 6-2022
Senior Global Account Manager at Enhesa
1-2018 - 1-2019
Enterprise Account Manager at Intelex Technologies Inc.
1-2016 - 1-2018
Senior Sales Executive & Account Manager at eCompliance.com
2-2013 - 12-2015
Business Development Manager at eCompliance.com

Education

2002 - 2006
B.A from McMaster University
Certificate in Sustainability Management and Enterprise Process Excellence from The G. Raymond Chang School of Continuing Education at Toronto Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Canada Job Level : Senior Designation : VP of Sales & Growth at AuditSoft
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Peter

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Peter take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Peter

Personality Compatibility


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