Peter Østergaard

Questioner
DISC Type : c

Account Lead, THE AGENCY at Ørsted at Ørsted

Copenhagen, Capital Region of Denmark, Denmark

Overview

Peter is a goal-oriented Account Lead at Ørsteds internal agency, specializing in B2G branding and marketing within the renewable energy sector. With a background in both corporate and start-up environments, he leverages his Master of Science from Copenhagen Business School to manage projects from strategy to implementation.

His experience as the COO of a wellness technology start-up suggests a strong interest in the intersection of digital platforms and personal well-being. Peter also has hands-on experience in the "experience economy" and attraction industry, indicating a focus on service design and creating engaging customer journeys.

He was part of the founding team of HelloYoga, the world’s first live online platform connecting yoga students and teachers.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

B2G Branding
Currently leads accounts at Ørsted's internal agency, which is specialized in B2G branding and marketing for the renewable energy industry.
Renewable Energy
Has held multiple branding and marketing roles at Ørsted, a global leader in renewable energy, focused on building the company's brand.
Tech Start-ups
Served as COO and was part of the founding team of HelloYoga, a technology start-up in the wellness space.

Media Appearances

Peter has no verified media appearances

Work History

11-2023
Account Lead, THE AGENCY at Ørsted at Ørsted
6-2022 - 11-2023
Lead Brand Consultant at Ørsted
8-2020 - 7-2022
Senior Branding & Marketing Partner at Ørsted
9-2019 - 8-2020
Senior Production Manager at Ørsted
3-2019 - 9-2019
COO at HelloYoga

Education

2007 - 2011
Master of Science in Economics and Business Administration from Copenhagen Business School
2004 - 2007
Bachelor of Science in Business Administration and Philosophy from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Account Lead, THE AGENCY at Ørsted at Ørsted
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Peter

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Peter take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Peter

Personality Compatibility


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