Peter Torrington

Observer
DISC Type : ci

Independent Director at Anihana

New Zealand

Overview

Peter Torrington is an accomplished commercial leader with over 30 years of international experience at major brands like Colgate Palmolive. Now Principal at Ask Pete Advisory, he advises beloved New Zealand brands on growth and commercial strategy. Peter completed an executive program at Stanford University and is described by clients as a pragmatic and committed strategic thinker.

Outside of his advisory work, Peter is an active endurance athlete. He is registered to compete in a 50km mountain bike race in April 2026, demonstrating a passion for personal challenges and outdoor activities.

He holds a unique dual focus, advising FMCG companies while also leading business development for an AI-powered medical imaging company.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally strong communicators and are not easy to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

FMCG Brand Growth
He advises numerous NZ consumer brands and is the country lead for FMCG Analytics, focusing on pricing and promotional investment.
AI in Healthcare
As Director of Business Development for Radiobotics, he is introducing AI-powered solutions for medical imaging to the ANZ market.
Go-to-Market Strategy
His advisory firm, Ask Pete, specializes in helping companies expand locally and internationally by building effective channel and partnership strategies.

Media Appearances

Peter has no verified media appearances

Work History

10-2025
Independent Director at Anihana
5-2025
NZ Country Lead at FMCG Analytics
1-2025
Director of Business Development at Radiobotics
9-2024 - 9-2025
Startup Mentor at Ministry of Awesome
10-2023 - 12-2025
Board Advisor at Grin Natural

Education

2017 - 2017
Executive Program from Stanford University
2015 - 2016
Digital Programme from General Assembly

More Information

Social Presence :

Prographics :

Exp : N/A Location : New Zealand Job Level : Mid-senior Designation : Independent Director at Anihana
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Insights For Selling To Peter

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peter is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Peter

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Peter move?

  • They like to analyze well and then make their decisions.
  • Can Peter take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Peter

Personality Compatibility


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