Tali Rose

Commander
DISC Type : D

Chief Marketing Officer at Writer's Toolbox

Auckland, Auckland, New Zealand

Overview

Tali Rose is an experienced marketer and the Chief Marketing Officer at Writers Toolbox, known for delivering award-winning campaigns. With a background in International Communication, she has led creative, content, and development teams. People who have worked with her describe her as passionate, driven, and thorough.

Personality Overview

Decisive

Risk-Taker

Strong-Willed

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Martech & Creativity
She has written about balancing marketing technology with creative campaigns, exploring how data and artistry can work together for better business outcomes.
SEO & User Behavior
With a background at a top search agency, she actively follows the evolution of SEO and the importance of adapting to ever-changing user behavior online.
Full-Funnel Marketing
She shows a keen interest in the entire customer journey, from creative campaigns that build awareness to performance marketing that drives conversions.

Media Appearances

Tali has no verified media appearances

Work History

9-2024
Chief Marketing Officer at Writer's Toolbox
8-2023 - 9-2024
Chief Revenue Officer (CRO) at Writer's Toolbox
4-2023 - 8-2023
Head of Marketing at Writer's Toolbox
7-2021 - 4-2023
Head Of Marketing at Pure SEO
1-2020 - 4-2021
Growth Partner - Marketing at The Growery

Education

2002 - 2005
Bachelor of International Communication from Unitec

More Information

Social Presence :

Prographics :

Exp : 19 Location : Auckland, Auckland, New Zealand Job Level : Leadership Designation : Chief Marketing Officer at Writer's Toolbox
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Insights For Selling To Tali

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tali is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tali

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tali move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tali take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tali

Personality Compatibility


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