Peterson Rocha

Questioner
DISC Type : c

Coordenador de CX at SOMOS Educação

Barueri, São Paulo, Brazil

Overview

Peterson Rocha is a Customer Experience Coordinator at Cogna, recognized for his ability to engage, motivate, and inspire teams. With a background at companies like Kovi and Concentrix, he has a strong record of managing challenging teams and delivering exceptional results. He studied at Universidade Presbiteriana Mackenzie.

His colleagues and direct reports consistently describe him as a "natural leader, " "human, " "transparent, " and a true "partner, " often citing him as the best leader they have worked with.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Customer Experience
His entire career, from Concentrix to Kovi and now Cogna, has been focused on leading and improving customer experience (CX) teams and operations.
Inspirational Leadership
Praised in multiple recommendations for leading by example, fighting for his team, and fostering motivation, integrity, and humanity in his leadership style.
Positive Work Culture
His reflections on past roles show he values a company's culture, seeing past employers as a "true school" and choosing new ones whose values align with his own.

Media Appearances

Peterson has no verified media appearances

Work History

8-2025
Coordenador de CX at SOMOS Educação
8-2021 - 8-2025
Supervisor de CX at Kovi
4-2019 - 8-2021
Team Leader at Concentrix
7-2016 - 4-2019
Senior Technical Support Advisor at Concentrix
7-2013 - 5-2015
Operações at Estre Ambiental

Education

8-2022 - 8-2024
Processos Gerenciais from Universidade Presbiteriana Mackenzie
2016 - 2017
Graduação from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 11 Location : Barueri, São Paulo, Brazil Job Level : N/A Designation : Coordenador de CX at SOMOS Educação
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Insights For Selling To Peterson

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Peterson is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Peterson

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Peterson move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Peterson take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Peterson

Personality Compatibility


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