Petr Danes in

Petr Danes

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Group Head of Digital Marketing Technology at Asahi Europe & International
📍 Prague, Czechia

Petr is a digital marketing leader specializing in MarTech and AdTech. He is currently the Group Head of Digital Marketing Technology at Asahi Europe, where he builds the marketing stack for major beer brands. Previously at Seznam. cz, he significantly grew video and audio advertising revenue. He holds a Masters Degree from Esdes Business School.

He acted as a "mini-CEO" for video and audio products at Seznam. cz, owning the strategy and increasing video revenue by 2. 5 times.

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Experience
15 Years
Current Role
Group Head of Digital Marketing Technology
Job Level
Mid-senior
Location
Prague, Czechia
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Petr cares about

MarTech Stack Building
He currently leads the effort to build and evolve the MarTech stack for major beer brands across Europe and the Americas.
First-Party Data
Focuses on co-developing first-party data strategies to help brands effectively leverage their direct customer information for marketing.
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Career

Work history

11-2022
Group Head of Digital Marketing Technology
Asahi Europe & International
1-2018 - 10-2022
Video & Audio Advertising Manager
Seznam.cz
2-2016 - 1-2018
Display Advertising Manager
Seznam.cz
10-2014 - 1-2016
Digital Media Planner
Seznam.cz
7-2011 - 8-2014
Retail Sales Coordinator for Central & Eastern Europe
Hewlett-Packard
In the press

Media appearances

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Education
4-2022 - 7-2022
Brand Management
MiniMBA
2009 - 2010
Master’s Degree
Esdes Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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