Petr Danes

Questioner
DISC Type : c

Group Head of Digital Marketing Technology at Asahi Europe & International

Prague, Czechia

Overview

Petr is a digital marketing leader specializing in MarTech and AdTech. He is currently the Group Head of Digital Marketing Technology at Asahi Europe, where he builds the marketing stack for major beer brands. Previously at Seznam. cz, he significantly grew video and audio advertising revenue. He holds a Masters Degree from Esdes Business School.

He acted as a "mini-CEO" for video and audio products at Seznam. cz, owning the strategy and increasing video revenue by 2. 5 times.

Personality Overview

Cautious & Analytical

Systematic

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

MarTech Stack Building
He currently leads the effort to build and evolve the MarTech stack for major beer brands across Europe and the Americas.
First-Party Data
Focuses on co-developing first-party data strategies to help brands effectively leverage their direct customer information for marketing.
Video & Audio Advertising
Managed and significantly grew video and audio product revenue in a previous role and continues to post about the strength of these formats.

Media Appearances

Petr has no verified media appearances

Work History

11-2022
Group Head of Digital Marketing Technology at Asahi Europe & International
1-2018 - 10-2022
Video & Audio Advertising Manager at Seznam.cz
2-2016 - 1-2018
Display Advertising Manager at Seznam.cz
10-2014 - 1-2016
Digital Media Planner at Seznam.cz
7-2011 - 8-2014
Retail Sales Coordinator for Central & Eastern Europe at Hewlett-Packard

Education

4-2022 - 7-2022
Brand Management from MiniMBA
2009 - 2010
Master’s Degree from Esdes Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Prague, Czechia Job Level : Mid-senior Designation : Group Head of Digital Marketing Technology at Asahi Europe & International
URL has been copied!

Insights For Selling To Petr

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Petr is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Petr

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Petr move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Petr take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Petr

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.