Petra Fricke

Energizer
DISC Type : I

Head of Accounting at Currenta

Bochum, North Rhine-Westphalia, Germany

Overview

Petra Fricke is a seasoned finance executive, currently Head of Accounting at Currenta, with a background as a trained banker. Her career includes senior finance and accounting leadership roles at major companies like NOWEDA and HARIBO, demonstrating deep expertise in corporate restructuring, M&A, and private equity environments.

Her unique expertise lies in leading financial transformations, combining strategic process optimization with the implementation of modern systems like SAP S/4 HANA and a focus on ESG reporting.

Personality Overview

Informal

Big Picture Person

Imaginative

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Financial Digitalization
She has consistently driven digitalization and business process automation, with specific expertise in SAP S/4 HANA implementations across multiple senior roles.
Corporate Restructuring
Holds extensive experience in change management, mergers & acquisitions (M&A), and restructuring, indicating a focus on transforming financial operations during critical business phases.
ESG & CSRD
Her skills profile explicitly includes CSRD / ESG, highlighting an engagement with modern corporate sustainability and financial reporting standards.

Media Appearances

Petra has no verified media appearances

Work History

12-2025
Head of Accounting at Currenta
12-2025
Leitung Rechnungswesen / Head of Accounting at Currenta
5-2024 - 12-2025
Leitung Konzernrechnungswesen und Steuern at NOWEDA Apothekergenossenschaft eG
5-2023 - 4-2024
Geschäftsleitung Finanzen at hülsta
8-2018 - 4-2023
Geschäftsleitung Finanzen at GHM Messtechnik GmbH

Education

1989 - 1993
Education details unavailable from VWA Hochschule für berufsbegleitendes Studium
8-1985 - 2-1988
Bankkauffrau from Westdeutsche Genossenschafts Zentralbank eG

More Information

Social Presence :

Prographics :

Exp : 24 Location : Bochum, North Rhine-Westphalia, Germany Job Level : Mid-senior Designation : Head of Accounting at Currenta
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Insights For Selling To Petra

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Petra is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Petra

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Petra move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Petra take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Petra

Personality Compatibility


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