Petra Mifka

Inspirer
DISC Type : di

Global Head of Implementation - Product Operations at TikTok

Berlin Metropolitan Area, Germany

Overview

Petra is an international Trust & Safety expert, now working as an AI consultant. With over a decade of experience at companies like TikTok and Meta, she specializes in operationalizing responsible AI, focusing on EU AI Act and DSA compliance. She earned her Masters from the University of Zagreb.

Originally from Croatia, Petra has built her career across several countries and speaks five languages. She has a deep appreciation for how diverse perspectives strengthen teams and digital ecosystems. She often reflects on balancing her professional life with being a parent to a toddler.

She is a featured speaker at the upcoming "Extraordinary Women in Tech" conference in Lisbon in May 2026.

Personality Overview

Decisive

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Responsible AI
Her current consultancy focuses on helping European companies operationalize AI responsibly, addressing psychological dependency and accountability.
EU Digital Regulation
She has direct experience implementing EU DSA compliance at TikTok and now advises companies on navigating the EU AI Act.
Online Child Safety
A specialist advisor on child safety, she has publicly commented on platforms' failures to protect underage users.

Media Appearances

Petra Mifka (@petramifka) - TikTok. Featured in TikTok

See Now

Work History

4-2024 - 1-2026
Global Head of Implementation - Product Operations at TikTok
5-2022 - 3-2024
Head of Quality EMEA - Trust and Safety at TikTok
3-2020 - 2-2022
Program Manager - Global Operations at Meta
8-2018 - 3-2020
Global Quality, Training and Knowledge Manager at Delivery Hero
10-2017 - 8-2018
Global Training and Culture Manager at Delivery Hero

Education

2014 - 2016
Master of Science (M.S.) from University of Zagreb / Sveučilište u Zagrebu
2009 - 2014
Bachelor of Business Administration (B.B.A.) from University of Zagreb / Sveučilište u Zagrebu

More Information

Social Presence :

Prographics :

Exp : 9 Location : Berlin Metropolitan Area, Germany Job Level : N/A Designation : Global Head of Implementation - Product Operations at TikTok
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Insights For Selling To Petra

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Petra is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Petra

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Petra move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Petra take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Petra

Personality Compatibility


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