Petri Tervasmäki

Questioner
DISC Type : c

Chief Technology Officer at Solar Foods

Finland

Overview

Petri Tervasmäki is the Chief Technology Officer at Solar Foods, where he is pivotal in scaling the companys gas fermentation processes from pilot to commercial scale. With a Ph. D. in Bioprocess Engineering and a background as a researcher at the University of Oulu, he leads the technological development of Solein production.

Before pioneering sustainable food technology, Petri was a Brewing Expert at a craft brewery, where he was involved in setting up the brewing process, developing recipes, and overseeing quality control. This experience in fermentation science provides a unique foundation for his current work in cellular agriculture.

He has successfully scaled Solar Foods technology a hundredfold from their pilot facility to their first commercial plant, Factory 01.

Personality Overview

Not Easily Convinced

Price-Sensitive

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Bioprocess Scaling
He has been central to scaling Solar Foods' production from pilot to Factory 01, a commercial facility, and is focused on further expanding capacity.
Hydrogen Fermentation
He describes Factory 01 as a "globally unique production facility and hydrogen fermentation platform, " underscoring his expertise and focus on this core technology.
Craft Brewing
Previously worked as a Brewing Expert, focusing on process setup, recipe development, and quality control, often relating the fermentation of Solein to brewing beer.

Media Appearances

Food Out of Thin Air? – Solar Foods Full Interview. Featured in YouTube

See Now

Work History

12-2024
Chief Technology Officer at Solar Foods
6-2024 - 12-2024
Chief Scientific Officer at Solar Foods
11-2019 - 7-2024
Head of Bioprocess Development at Solar Foods
10-2018 - 11-2019
Postdoctoral Researcher at University of Oulu
6-2016 - 12-2019
Brewing Expert at Tornion Panimo

Education

2007 - 2012
Master of Science (M.Sc.) from University of Oulu
2012 - 2012
Brewing Sciences from Technische Universität Berlin

More Information

Social Presence :

Prographics :

Exp : 14 Location : Finland Job Level : Leadership Designation : Chief Technology Officer at Solar Foods
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Insights For Selling To Petri

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Petri is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Petri

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Petri move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Petri take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Petri

Personality Compatibility


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