Phil Bailey

Pioneer
DISC Type : sid

Group MICE Sales Director at Apex Hotels

Bath, England, United Kingdom

Overview

Phil is the Group MICE Sales Director at Apex Hotels, leveraging over a decade of experience in hospitality and media to drive commercial performance. He focuses on creating genuine connections backed by data-driven insights and holds a First Class degree in Hospitality Business Management from the University of Birmingham.

Outside of his professional role, Phil identifies as a challenge-seeker, a dreamer, and a proud father. He values authentic, in-person interactions and believes that what you do is proof of what you believe, applying this philosophy to both his work and personal life.

He has a unique perspective on professional networking, once questioning if LinkedIn has become the "Strava of work. "

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Authentic Hospitality
He emphasizes genuine, personal connections over scripted interactions and hosts events focused on conversation and atmosphere, free from digital distractions.
MICE Sales Strategy
As Group MICE Sales Director, he leads the strategy for meetings, incentives, conferences, and events across all Apex Hotels locations.
Corporate Partnerships
His experience includes driving partnerships at Warner Bros. Discovery and focusing on corporate relationships in his current MICE role.

Media Appearances

Phil has no verified media appearances

Work History

9-2025
Group MICE Sales Director at Apex Hotels
12-2021 - 5-2025
Account Director at Warner Bros. Discovery
12-2018 - 12-2021
MICE Sales Director at Apex Hotels
3-2017 - 12-2018
MICE Sales Manager - England at Apex Hotels
2-2015 - 3-2017
Director of Sales at pentahotels

Education

9-2007 - 9-2011
First Class from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bath, England, United Kingdom Job Level : Mid-senior Designation : Group MICE Sales Director at Apex Hotels
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Phil

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They are generally fast movers and can take quick decisions
  • Can Phil take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Phil

Personality Compatibility


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