Phil Bravo

Questioner
DISC Type : c

EVP and President, North Florida at Cogent Bank

Jacksonville, Florida, United States

Overview

Phil has no verified overview

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

Phil has no verified topics they care about

Media Appearances

Phil has no verified media appearances

Work History

3-2024
EVP and President, North Florida at Cogent Bank
3-2024
EVP, President, North Florida at Cogent Bank
5-2018 - 3-2024
Senior Vice President at Cogent Bank
7-2009 - 5-2018
Senior Vice President at Ameris Bank
4-2002 - 7-2009
Vice President at EverBank

Education

2006 - 2008
Masters of Business Administration from Jacksonville University
1997 - 2001
Bachelor of Science from Florida State University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Jacksonville, Florida, United States Job Level : Leadership Designation : EVP and President, North Florida at Cogent Bank
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Phil

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Phil take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Phil

Personality Compatibility


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