Phil Edge

Go-getter
DISC Type : d

Principal at Lafayette Advisory

Atlanta, Georgia, United States

Overview

Phil has no verified overview

Personality Overview

Direct & Candid

Vision Oriented

Fast-Paced

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Phil has no verified topics they care about

Media Appearances

Phil has no verified media appearances

Work History

2-2026
Principal at Lafayette Advisory
2-2026
Mentor at Georgia Tech CREATE-X
4-2022 - 11-2025
SVP, Growth Strategy & Store Operations — Extend at Extend
10-2010 - 4-2022
Vice President, Growth Strategy — SquareTrade / Allstate Protection Plans at SquareTrade
4-2010
Director, Channel Development at Assurant Solutions

Education

12-2025 - 12-2026
Venture Capital Private Equity Program (Certificate in Business Excellence) from Columbia Business School Executive Education
BA from University of North Carolina at Charlotte

More Information

Social Presence :

Prographics :

Exp : 15 Location : Atlanta, Georgia, United States Job Level : Mid-senior Designation : Principal at Lafayette Advisory
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Insights For Selling To Phil

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phil is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Phil

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Phil move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Phil take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Phil

Personality Compatibility


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