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Phil Edge

Go-getter · DISC type d
Principal at Lafayette Advisory
📍 Atlanta, Georgia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Principal
Job Level
Mid-senior
Location
Atlanta, Georgia, United States
Personality Overview

How Phil shows up

Direct & Candid
Vision Oriented
Fast-Paced

They care equally about the product and its potential impact. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Phil cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

2-2026
Principal
Lafayette Advisory
2-2026
Mentor
Georgia Tech CREATE-X
4-2022 - 11-2025
SVP, Growth Strategy & Store Operations — Extend
Extend
10-2010 - 4-2022
Vice President, Growth Strategy — SquareTrade / Allstate Protection Plans
SquareTrade
4-2010
Director, Channel Development
Assurant Solutions
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
12-2025 - 12-2026
Venture Capital Private Equity Program (Certificate in Business Excellence)
Columbia Business School Executive Education
BA
University of North Carolina at Charlotte
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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