Tracy Benson

Pioneer
DISC Type : IDS

Chief Marketing Officer at Gaia, Inc.

United States

Overview

Tracy has no verified overview

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

1-2026
Chief Marketing Officer at Gaia, Inc.
10-2023 - 2-2026
Fractional CMO | Brand, Growth, Product & Commercial Strategy at Subscription DTC, AI-Wellness, AI-Remote Coaching, Advertising & Media Companies
5-2022 - 11-2025
Founding Member at Chief
2-2019 - 9-2025
Founder , CEO & Chief Marketing Officer at Obsesh
12-2017 - 5-2020
Cofounder & CMO at BeAlive

Education

2001 - 2003
MBA from University of Notre Dame - Mendoza College of Business
Education details unavailable from Stadia Ventures

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Leadership Designation : Chief Marketing Officer at Gaia, Inc.
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tracy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They are generally fast movers and can take quick decisions
  • Can Tracy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tracy

Personality Compatibility


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