Philip Fierlinger

Trailblazer
DISC Type : DI

Co-founder, CXO at Upstock

Tuki Tuki, Hawke’s Bay, New Zealand

Overview

Philip Fierlinger is the Co-founder and CXO of Upstock, a digital marketplace for the foodservice industry. With over 25 years of experience, he co-founded Xero, serving as Head of Design for nearly a decade after a distinguished career in Silicon Valley. Colleagues describe him as passionate, visionary, pragmatic, and enthusiastic.

Personality Overview

Friendly But Fast

Assertive

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They will bat for you if they come to believe in you.

Topics They Care About

Startup Mentorship
Actively advises and invests in multiple startups like Milanote and Storypark, and is dedicated to nurturing the quality of startups and design talent in New Zealand.
Wholesale Automation
As co-founder of Upstock, he is focused on transforming the B2B food ordering process, reducing waste, and simplifying transactions for restaurants, cafes, and suppliers.
Digital Product Design
His career is rooted in design, from working on the first smartphone at General Magic to leading design at Xero, emphasizing creating beautiful and delightful user experiences.

Media Appearances

Upstock's Philip Fierlinger - Bosses Rebuilding. Featured in iHeartRadio – Bosses Rebuilding Podcast

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Business is Boring podcast interview with Upstock Co‑CEO Philip Fierlinger. Featured in Business is Boring podcast

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Work History

2-2024
Co-founder, CXO at Upstock
6-2019 - 2-2024
Co-founder, Co-CEO at Upstock
5-2008
Director at Skyrize
9-2016
Advisor & Investor at Milanote
9-2012
Investor & Advisor at Storypark

Education

1988 - 1992
BS from University of the Arts

More Information

Social Presence :

Prographics :

Exp : N/A Location : Tuki Tuki, Hawke’s Bay, New Zealand Job Level : N/A Designation : Co-founder, CXO at Upstock
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Insights For Selling To Philip

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philip is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Philip

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Philip move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Philip take some risk or not?

  • If necessary, they will be ready to take risks.

You And Philip

Personality Compatibility


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