Philip Philipson

Judge
DISC Type : Dc

Marketing Director at EDC-gruppen a/s

Copenhagen Metropolitan Area, Denmark

Overview

Philip Philipson is a seasoned marketing executive with deep expertise in digital strategy, brand leadership, and commercial management, honed since 1997. He has held director-level roles at The Coca-Cola Company, Fitness World, and currently EDC-gruppen. Colleagues describe him as "well prepared and sharp. "


He won the Danish Direct Marketing award for creating the best country loyalty program for “Coke. dk”.

Personality Overview

Features Driven

Fast But Wary

Demanding

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

Digital Marketing
His career has been focused on digital marketing development since 1997, with experience in online sales, SEO/SEM, and social media marketing across multiple industries.
Brand Strategy
He has extensive experience in brand management, positioning, and integrated marketing communication, notably during his tenure as Nordic Marketing Manager for The Coca-Cola Company.
Commercial Leadership
Demonstrated through his roles as Managing Director and CMO, he focuses on growth, revenue management, and strategic business planning to drive execution and results.

Media Appearances

Philip has no verified media appearances

Work History

1-2022
Marketing Director at EDC-gruppen a/s
11-2019
Managing Director at RobinHus
6-2016 - 12-2018
CMO at Fitness World
1-2011 - 5-2016
Marketing Director at BOXER TV A/S
1-2008 - 1-2011
Nordic Marketing Manager at The Coca-Cola Company

Education

1989 - 1996
Msc from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Copenhagen Metropolitan Area, Denmark Job Level : Mid-senior Designation : Marketing Director at EDC-gruppen a/s
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Insights For Selling To Philip

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philip is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Philip

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Philip move?

  • They can take decisions very fast if you manage to convince them.
  • Can Philip take some risk or not?

  • The risks don’t matter much to them.

You And Philip

Personality Compatibility


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