Philippa Hebbron

Examiner
DISC Type : cs

Head of Digital at bp

Singapore, Singapore

Overview

Philippa Hebbron is the Head of Digital at bp, leading global teams to deliver digital experience solutions. Her expertise lies in customer-centric design and influencing senior leadership on strategic direction. She holds certifications in cloud security (CCSP) and as a Professional Scrum Product Owner, and studied Strategy and Innovation at MIT Sloan.

Her teams have achieved 1st place in the Bowen Craggs Online Effectiveness Index, a key benchmark for corporate digital presence.

Personality Overview

Status Quo Seeker

Late Adopter

Unexpressive

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Digital Customer Experience
Her career is focused on leading the scoping, design, and delivery of digital experience solutions for global organizations like bp and Barclays.
Content Management
She has extensive experience with Content Management Systems (CMS) and has been responsible for leading the future of bp's Global Content Platform.
Agile Product Ownership
As a certified Professional Scrum Product Owner (PSPO I), she is an expert in managing backlogs and prioritizing features for digital products.

Media Appearances

Philippa has no verified media appearances

Work History

1-2024
Head of Digital at bp
11-2019 - 1-2024
Head of Digital Experience at bp
2013 - 2019
Senior Digital Product Manager at bp
8-2008 - 5-2013
Head of Production and Platform at Barclays
2002 - 2008
Digital Product Manager at Barclays

Education

Strategy and Innovation from MIT Sloan Executive Education
Bachelor's degree from University of Birmingham

More Information

Social Presence :

Prographics :

Exp : 11 Location : Singapore, Singapore Job Level : Mid-senior Designation : Head of Digital at bp
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Insights For Selling To Philippa

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Philippa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Philippa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Philippa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Philippa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Philippa

Personality Compatibility


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