Andre Fava Canabrava

Judge
DISC Type : Dc

Global Head of eCommerce Digital Experience at Reckitt

Slough, England, United Kingdom

Overview

Andre has no verified overview

Personality Overview

Fast But Wary

Generally Skeptic

Demanding

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Andre has no verified topics they care about

Media Appearances

Andre has no verified media appearances

Work History

12-2025
Global Head of eCommerce Digital Experience at Reckitt
3-2025 - 12-2025
eCommerce Team Lead I Comercial & Digital Growth Sr. Manager at Reckitt
8-2023 - 3-2025
Sr. Manager eCommerce, Media, Digital Trade and Data at Reckitt
5-2020 - 1-2022
Associate eCommerce Manager at Unilever
1-2019 - 5-2020
Trade Marketing eCommerce Coordinator at Unilever

Education

2018 - 2020
Master of Business Administration - MBA from USP - Universidade de São Paulo
2011 - 2016
Bacharelado em Marketing from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 8 Location : Slough, England, United Kingdom Job Level : Mid-senior Designation : Global Head of eCommerce Digital Experience at Reckitt
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Insights For Selling To Andre

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andre is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Andre

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Andre move?

  • If convinced, they can reach decisions quite fast.
  • Can Andre take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Andre

Personality Compatibility


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