Phillip Waller in

Phillip Waller

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SVP Brand - GM adidas gaming at adidas
📍 Hof, Bavaria, Germany

Phillip is a creative business leader and SVP at adidas, currently heading the brands expansion into gaming and digital platforms like Roblox. A former Principal at Boston Consulting Group with an executive education from Harvard Business School, he specializes in brand management, go-to-market transformation, and corporate strategy in the sportswear industry.

He co-authored a publication on CEO contract design, regulation, and corporate risk-taking.

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Experience
13 Years
Current Role
SVP Brand - GM adidas gaming
Job Level
Leadership
Location
Hof, Bavaria, Germany
Personality Overview

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Priorities

Topics Phillip cares about

Entering Digital Worlds
He is pioneering adidas's expansion into gaming and metaverse platforms like Roblox and Fortnite, holding P&L responsibility for these new ventures.
GTM Transformation
He has led the overhaul of adidas's global Go-To-Market process, from product creation to market activation, including replacing a 25-year-old product management system.
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Career

Work history

3-2022
SVP Brand - GM adidas gaming
adidas
10-2023
SVP Brand - Go-To-Market Operations
adidas
3-2021
SVP Brand - Brand Management
adidas
2-2014 - 8-2017
Principal
Boston Consulting Group (BCG)
5-2009 - 1-2014
Consultant
Boston Consulting Group (BCG)
In the press

Media appearances

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Education
3-2018 - 3-2019
Executive Education Program
Harvard Business School
4-2024 - 7-2024
Mini MBA in Marketing
MiniMBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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