Phillip Waller

Energizer
DISC Type : I

SVP Brand - GM adidas gaming at adidas

Hof, Bavaria, Germany

Overview

Phillip is a creative business leader and SVP at adidas, currently heading the brands expansion into gaming and digital platforms like Roblox. A former Principal at Boston Consulting Group with an executive education from Harvard Business School, he specializes in brand management, go-to-market transformation, and corporate strategy in the sportswear industry.

He co-authored a publication on CEO contract design, regulation, and corporate risk-taking.

Personality Overview

Believer

Big Picture Person

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Entering Digital Worlds
He is pioneering adidas's expansion into gaming and metaverse platforms like Roblox and Fortnite, holding P&L responsibility for these new ventures.
GTM Transformation
He has led the overhaul of adidas's global Go-To-Market process, from product creation to market activation, including replacing a 25-year-old product management system.
Corporate Strategy
As a former Principal at Boston Consulting Group, he has extensive experience advising executive boards on digitalization, procurement, and retail strategy.

Media Appearances

Phillip has no verified media appearances

Work History

3-2022
SVP Brand - GM adidas gaming at adidas
10-2023
SVP Brand - Go-To-Market Operations at adidas
3-2021
SVP Brand - Brand Management at adidas
2-2014 - 8-2017
Principal at Boston Consulting Group (BCG)
5-2009 - 1-2014
Consultant at Boston Consulting Group (BCG)

Education

3-2018 - 3-2019
Executive Education Program from Harvard Business School
4-2024 - 7-2024
Mini MBA in Marketing from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 13 Location : Hof, Bavaria, Germany Job Level : Leadership Designation : SVP Brand - GM adidas gaming at adidas
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Insights For Selling To Phillip

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Phillip is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Phillip

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Phillip move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Phillip take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Phillip

Personality Compatibility


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