Pia Funch Braskhøj

Questioner
DISC Type : c

Direktør: Ledelse, Marketing og Kommunikation at Lederne - Danmarks største lederorganisation

Copenhagen, Capital Region of Denmark, Denmark

Overview

Pia Funch Braskhøj is a Director at Lederne, focusing on leadership, marketing, and communication. With nearly 20 years of experience, she is adept at navigating executive and board-level environments. Described as goal-oriented and methodical, she has a background that includes a degree in leadership from the University of Southern Denmark.

She has a stated passion for combining art with leadership, actively promoting events that explore the intersection of these two fields. Her professional interests also extend to ESG and sustainability, which she identifies as a key focus area in her strategic work, demonstrating a commitment to broader societal impact.

Unique fact: Pia was previously the editor-in-chief of Samvirke, one of Denmarks most widely read magazines, during her time as Communications Director at Coop.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Purposeful Leadership
Her role at Denmark's largest leadership organization and her focus on celebrating good leaders through awards like 'Årets Leder' highlight her commitment to impactful leadership.
Brand Storytelling
She actively shapes Lederne's public image, demonstrated by her pride in launching the 'Jeg er leder' campaign to showcase diverse leadership faces across Denmark.
ESG & Sustainability
Explicitly lists ESG and sustainability as a core part of her professional focus, integrating it into her strategic communication and marketing efforts.

Media Appearances

Pia has no verified media appearances

Work History

1-2025
Direktør: Ledelse, Marketing og Kommunikation at Lederne - Danmarks største lederorganisation
10-2023 - 1-2025
Chef for bestyrelses-, direktions- og strategisekretariatet at Lederne - Danmarks største lederorganisation
9-2023
Medlem af Advisory Boardet - Diplomuddannelsen i kommunikation at Danmarks Medie- og Journalisthøjskole
10-2022 - 9-2023
Jury member at Danish Digital Award
10-2022 - 9-2023
Medlem af fagudvalget for specialmedier at Danske Medier

Education

3-2021 - 2-2022
Executive Coach from Henley Business School
2007 - 2008
Diplom i ledelse from Syddansk Universitet - University of Southern Denmark

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Direktør: Ledelse, Marketing og Kommunikation at Lederne - Danmarks største lederorganisation
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Insights For Selling To Pia

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Pia

Personality Compatibility


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