Pinaki Biswas in

Pinaki Biswas

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Head of Customer Journey, Personalization and Analytics Platform at Santander Bank, N.A.
📍 Basking Ridge, New Jersey, United States

Pinaki is a global data and analytics leader with over 20 years of experience driving business transformation in finance, technology, and healthcare. He specializes in architecting enterprise data strategies, scaling AI adoption, and delivering AI-powered personalization. He holds an Executive Master of Science in Technology Management from Columbia University.

Colleagues and direct reports consistently describe him as an “Innovator, ” a “great leader, ” and a “motivator” who excels at translating complex data investments into measurable business outcomes and fostering talent within his teams.

While at IBM, he received the “IBM’er of the year award” for deploying an insights engine for over 65, 000 sales team members.

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Experience
16 Years
Current Role
Head of Customer Journey, Personalization and Analytics Platform
Job Level
Mid-senior
Location
Basking Ridge, New Jersey, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Pinaki cares about

AI-driven Personalization
He is an innovator focused on embedding AI-powered insights into every customer interaction to drive hyper-personalization and frictionless experiences at scale.
Enterprise Data Strategy
He has extensive experience architecting next-generation data platforms and leading modernization across complex, regulated enterprise ecosystems like banking and healthcare.
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Career

Work history

4-2025
Head of Customer Journey, Personalization and Analytics Platform
Santander Bank, N.A.
10-2022 - 3-2025
Head of Data Strategy & Product Analytics
PayPal
9-2014 - 10-2022
Head of Data and Analytics
Verizon
1-2011 - 8-2014
Global Analytics COE Lead
IBM
11-2009 - 1-2011
Principal Architect
Deloitte Consulting
In the press

Media appearances

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Education
2020 - 2022
Executive Master of Science in Technology Management
Columbia University
1999 - 2003
Bachelor of Technology - BTech
Indian Institute of Technology, Kharagpur
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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