Pinaki Biswas

Sharpshooter
DISC Type : CD

Head of Customer Journey, Personalization and Analytics Platform at Santander Bank, N.A.

Basking Ridge, New Jersey, United States

Overview

Pinaki is a global data and analytics leader with over 20 years of experience driving business transformation in finance, technology, and healthcare. He specializes in architecting enterprise data strategies, scaling AI adoption, and delivering AI-powered personalization. He holds an Executive Master of Science in Technology Management from Columbia University.

Colleagues and direct reports consistently describe him as an “Innovator, ” a “great leader, ” and a “motivator” who excels at translating complex data investments into measurable business outcomes and fostering talent within his teams.

While at IBM, he received the “IBM’er of the year award” for deploying an insights engine for over 65, 000 sales team members.

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

AI-driven Personalization
He is an innovator focused on embedding AI-powered insights into every customer interaction to drive hyper-personalization and frictionless experiences at scale.
Enterprise Data Strategy
He has extensive experience architecting next-generation data platforms and leading modernization across complex, regulated enterprise ecosystems like banking and healthcare.
Data Governance
A core focus of his work is ensuring trusted, compliant, and well-governed data ecosystems, particularly within highly regulated sectors.

Media Appearances

Pinaki has no verified media appearances

Work History

4-2025
Head of Customer Journey, Personalization and Analytics Platform at Santander Bank, N.A.
10-2022 - 3-2025
Head of Data Strategy & Product Analytics at PayPal
9-2014 - 10-2022
Head of Data and Analytics at Verizon
1-2011 - 8-2014
Global Analytics COE Lead at IBM
11-2009 - 1-2011
Principal Architect at Deloitte Consulting

Education

2020 - 2022
Executive Master of Science in Technology Management from Columbia University
1999 - 2003
Bachelor of Technology - BTech from Indian Institute of Technology, Kharagpur

More Information

Social Presence :

Prographics :

Exp : 16 Location : Basking Ridge, New Jersey, United States Job Level : Mid-senior Designation : Head of Customer Journey, Personalization and Analytics Platform at Santander Bank, N.A.
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Insights For Selling To Pinaki

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pinaki is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Pinaki

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Pinaki move?

  • If convinced, they can reach decisions quite fast.
  • Can Pinaki take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Pinaki

Personality Compatibility


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