Pooja Shah Baheti in

Pooja Shah Baheti

Enigma · DISC type idc
Co-Founder at Poppi
📍 Mumbai, Maharashtra, India

Pooja Shah Baheti is the Co-Founder and Creative Director of Poppi, a clothing brand she launched to address the lack of trendy and size-inclusive western-wear for Indian women. A graduate of Mithibai College, she also co-founded PopoKoko Productions, a company specializing in creative stop-motion video content.

Deeply reflective of her own entrepreneurial path, Pooja often shares insights on the challenges and milestones of building a business from the ground up. She is passionate about bringing global fashion trends to the local market and values time spent with her family, as highlighted by a recent Diwali celebration in Delhi.

She started her clothing brand, Poppi, with one other person in a spare apartment, growing it into a thriving business with a team of 15.

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Experience
10 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

How Pooja shows up

Persuasive & Assertive
Challenger
Fast Follower

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing They are likely to ask many questions and look heavily for supporting proof as well as information.

Priorities

Topics Pooja cares about

Inclusive Fashion
Founded Poppi out of frustration with limited western-wear options that didn't cater to diverse Indian body types and sizes.
D2C Brands
She built Poppi as an internet-first brand for women and participated in a 12-week intensive D2CX cohort to sharpen her direct-to-consumer strategy.
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Career

Work history

3-2019
Co-Founder
Poppi
1-2015 - 12-2018
Co-Founder
PopoKoko Productions
In the press

Media appearances

Meet The Founder - Pooja Baheti of Poppi. Featured in The Post India
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Education
2009 - 2012
Bachelor's degree
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
1994 - 2009
Education details unavailable
Jasudben ML School - India
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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