Poul Bak Pedersen

Sharpshooter
DISC Type : DC

Managing Director, Europe at DynaTech Systems

Thisted, North Denmark Region, Denmark

Overview

Poul Bak Pedersen is the Managing Director for Europe at DynaTech Systems, spearheading the companys regional expansion with a focus on AI and digital intelligence. A growth-focused leader, he excels in digital transformation and building partner ecosystems, particularly within the Microsoft landscape. Colleagues describe him as strategic, professional, and results-oriented.

Beyond his executive career, Poul demonstrates a significant passion for football, holding a UEFA B coaching license. This commitment to leadership and strategy extends outside the business world. His entrepreneurial drive is also evident from his experience co-founding Ementi, a SaaS-based subscription system.

He is a certified UEFA B football coach, blending his corporate leadership skills with a deep interest in sports strategy and team development.

Personality Overview

Fast But Analytical

Precise But Practical

Rigorous & Demanding

They prefer to move quickly, and expect the same from others.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

Agentic Digital Thread
He recently highlighted the evolution from "digital thread to agentic digital thread" as a key insight from attending the Convergence AI + ERP Conference.
European Market Expansion
In his new role as Managing Director at DynaTech Systems, his primary mission is to lead and execute the company's strategic growth across Europe.
Microsoft Partner Ecosystem
His previous roles involved building and leading global partner ecosystems with a strategic focus on Microsoft and system integrators for Dynamics 365.

Media Appearances

Poul has no verified media appearances

Work History

3-2026
Managing Director, Europe at DynaTech Systems
6-2025 - 3-2026
Director Of Strategic Alliances at Bluestar PLM
2-2024 - 8-2024
Advisory Board Member at FORESIGHT Consulting ApS
5-2023 - 6-2025
Sales Director & Partner Ecosystem Lead at Bluestar PLM
5-2022 - 12-2022
Regional Sales Manager at J.A. Plast

Education

2000 - 2002
Salesassistent from Radiohandlerskolen
1997 - 2000
HHX from Nordvestjysk Handelsgymnasium

More Information

Social Presence :

Prographics :

Exp : 21 Location : Thisted, North Denmark Region, Denmark Job Level : Mid-senior Designation : Managing Director, Europe at DynaTech Systems
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Insights For Selling To Poul

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Poul is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Poul

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Poul move?

  • If convinced, they can reach decisions quite fast.
  • Can Poul take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Poul

Personality Compatibility


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