Prachi Ahuja

Evaluator
DISC Type : cds

Head of Marketing at EDMO

Delhi, India

Overview

Prachi Ahuja is the Head of Marketing at EDMO, with over seven years of experience in B2B and SaaS marketing for regions including the US and LATAM. An MBA graduate, she is described by colleagues as creative, confident, and a positive team leader. Her goal is to inspire others through mentorship.

Born and raised in Delhi, Prachi is a polyglot with a passion for language and culture. This interest led her to work as a senior Spanish teacher and even author Spanish textbooks. She aspires to travel more to experience different cultures and perspectives, blending her personal and professional growth.

Unique fact: She is a B2B marketing leader who has authored professional articles and also designed Spanish language textbooks.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

B2B Growth (LATAM)
She has hands-on experience leading marketing initiatives and driving growth for B2B and SaaS companies in the LATAM and US markets.
AI in Marketing
She has publicly stated a professional goal to deepen her expertise in emerging trends, specifically mentioning the integration of AI into marketing.
Mentorship & Leadership
A core aspiration for her is to take on leadership roles where she can mentor and inspire her team, fostering a collaborative and innovative environment.

Media Appearances

Prachi has no verified media appearances

Work History

12-2025
Head of Marketing at EDMO
4-2025 - 11-2025
Head of Marketing at Atidiv
8-2024 - 4-2025
Marketing Specialist - B2B Events at Innovaccer
3-2024 - 8-2024
Marketing Consultant - Events at Adobe
11-2022 - 2-2023
English Language Teacher at Macmillan Education India

Education

7-2021 - 7-2023
Master of Business Administration - MBA from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
2018 - 9-2021
Bachelor's degree from Delhi University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Delhi, India Job Level : Mid-senior Designation : Head of Marketing at EDMO
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Insights For Selling To Prachi

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prachi is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Prachi

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Prachi move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Prachi take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Prachi

Personality Compatibility


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