Prachi Sethi is a communication design expert and the co-founder of This is it Studio. Leveraging a background in documentary filmmaking and a Masters in Design from Designskolen Kolding, she specializes in helping deep-tech and B2B businesses scale. She previously helped an agriculture biotech startup raise $100 million in funding.
Outside of work, Prachi is an endurance runner who recently participated in the Backyard Ultra marathon. Her interests also include photography and exploring the differences between online and offline design communities. People who have worked with her describe her as dependable, honest, and humble.
The name of her design studio, "This is it, " was inspired by a Michael Jackson documentary, reflecting a moment of creative conviction.
Read the full overview →They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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