Prachi Sethi in

Prachi Sethi

Critic · DISC type C
Co-Founder at This is it Studio
📍 New Delhi, Delhi, India

Prachi Sethi is a communication design expert and the co-founder of This is it Studio. Leveraging a background in documentary filmmaking and a Masters in Design from Designskolen Kolding, she specializes in helping deep-tech and B2B businesses scale. She previously helped an agriculture biotech startup raise $100 million in funding.

Outside of work, Prachi is an endurance runner who recently participated in the Backyard Ultra marathon. Her interests also include photography and exploring the differences between online and offline design communities. People who have worked with her describe her as dependable, honest, and humble.

The name of her design studio, "This is it, " was inspired by a Michael Jackson documentary, reflecting a moment of creative conviction.

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Experience
5 Years
Current Role
Co-Founder
Job Level
Leadership
Location
New Delhi, Delhi, India
Personality Overview

How Prachi shows up

Critic
Negotiator
Information Seeker

They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Prachi cares about

Deep Tech Branding
Her studio focuses on creating communication and design solutions for deep tech companies, AI clients, and venture funds to help them launch and scale globally.
Sustainable Design
Her background emphasizes sustainability, from her work with an agriculture bioscience company to EU-funded projects on minimizing waste in the fashion industry.
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Career

Work history

3-2024
Co-Founder
This is it Studio
8-2023 - 8-2024
Brand Design Consultant
Absolute®
6-2023 - 1-2024
Student Worker, Digital Materials (LDC)
Designskolen Kolding
1-2023 - 5-2024
Student Worker, Me-You-Us (EU Funded Project)
Designskolen Kolding
7-2021 - 5-2023
Communication Design Associate
Absolute®
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
8-2022 - 6-2024
Master's in Design
Designskolen Kolding
2015 - 2019
Bachelor of Design
National Institute of Fashion Technology
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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