Prachi Sethi

Critic
DISC Type : C

Co-Founder at This is it Studio

New Delhi, Delhi, India

Overview

Prachi Sethi is a communication design expert and the co-founder of This is it Studio. Leveraging a background in documentary filmmaking and a Masters in Design from Designskolen Kolding, she specializes in helping deep-tech and B2B businesses scale. She previously helped an agriculture biotech startup raise $100 million in funding.

Outside of work, Prachi is an endurance runner who recently participated in the Backyard Ultra marathon. Her interests also include photography and exploring the differences between online and offline design communities. People who have worked with her describe her as dependable, honest, and humble.

The name of her design studio, "This is it, " was inspired by a Michael Jackson documentary, reflecting a moment of creative conviction.

Personality Overview

Critic

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Deep Tech Branding
Her studio focuses on creating communication and design solutions for deep tech companies, AI clients, and venture funds to help them launch and scale globally.
Sustainable Design
Her background emphasizes sustainability, from her work with an agriculture bioscience company to EU-funded projects on minimizing waste in the fashion industry.
Scandinavian Principles
She co-founded her studio with a design approach that combines Scandinavian principles of simplicity, functionality, and precision to build impactful brands.

Media Appearances

Prachi has no verified media appearances

Work History

3-2024
Co-Founder at This is it Studio
8-2023 - 8-2024
Brand Design Consultant at Absolute®
6-2023 - 1-2024
Student Worker, Digital Materials (LDC) at Designskolen Kolding
1-2023 - 5-2024
Student Worker, Me-You-Us (EU Funded Project) at Designskolen Kolding
7-2021 - 5-2023
Communication Design Associate at Absolute®

Education

8-2022 - 6-2024
Master's in Design from Designskolen Kolding
2015 - 2019
Bachelor of Design from National Institute of Fashion Technology

More Information

Social Presence :

Prographics :

Exp : 5 Location : New Delhi, Delhi, India Job Level : Leadership Designation : Co-Founder at This is it Studio
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Insights For Selling To Prachi

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prachi is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Prachi

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Prachi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Prachi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Prachi

Personality Compatibility


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