Prachita Pujari is a marketing leader at cult. fit with deep expertise in brand management and strategy for consumer-focused companies. Educated with an MBA from FMS, University of Delhi, she specializes in creating quirky, digital-first campaigns that resonate with a younger demographic, successfully driving brand growth and customer acquisition.
Outside of her professional life, Prachita balances her career with motherhood. She has a keen interest in health and fitness, which aligns with her work, and also enjoys world cinema, reading fiction, dramatics, and playing sports like badminton and table tennis.
She has led campaigns for cult. fit that humorously spoofed iconic Bollywood movie scenes to promote the message that "Fitness is not an option. "
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