Prachita Pujari

Energizer
DISC Type : I

Head of Marketing at Cure.Fit

Bengaluru, Karnataka, India

Overview

Prachita Pujari is a marketing leader at cult. fit with deep expertise in brand management and strategy for consumer-focused companies. Educated with an MBA from FMS, University of Delhi, she specializes in creating quirky, digital-first campaigns that resonate with a younger demographic, successfully driving brand growth and customer acquisition.

Outside of her professional life, Prachita balances her career with motherhood. She has a keen interest in health and fitness, which aligns with her work, and also enjoys world cinema, reading fiction, dramatics, and playing sports like badminton and table tennis.

She has led campaigns for cult. fit that humorously spoofed iconic Bollywood movie scenes to promote the message that "Fitness is not an option. "

Personality Overview

Believer

Relationship Oriented

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Fitness Brand Building
As Brand Head at cult. fit, she focuses on making fitness fun and accessible by using humor, pop culture, and relatable content in marketing campaigns.
Digital Community Engagement
Employs a digital-first approach using social media, influencer partnerships, and YouTube masterclasses to build a strong online community and conversation around the brand.
Work-Life Integration
Has spoken about the intersection of marketing, motherhood, and managing a career, indicating a personal interest in navigating professional and family life.

Media Appearances

Prachita has no verified media appearances

Work History

3-2017 - 6-2024
Head of Marketing at Cure.Fit
7-2016 - 2-2017
Associate General Manager at Stayzilla
5-2015 - 6-2016
Senior Manager - Brand at Goibibo
2-2013 - 5-2015
Brand Manager at Aircel
5-2012 - 2-2013
Marketing Manager at Aircel

Education

2009 - 2011
Master of Business Administration (MBA) from Faculty of Management Studies - University of Delhi
2003 - 2007
B.Tech from Dhirubhai Ambani Institute of Information and Communication Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Head of Marketing at Cure.Fit
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Insights For Selling To Prachita

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prachita is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Prachita

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Prachita move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Prachita take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Prachita

Personality Compatibility


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