Prakash Natarajan

Questioner
DISC Type : c

Vice President of Sales at 22nd Century Innovations Pvt Ltd

Bengaluru, Karnataka, India

Overview

Prakash Natarajan is the Vice President of Sales at 22nd Century Innovations, leveraging extensive experience from his long tenure at Wildcraft India, where he progressed through multiple senior sales roles. His expertise lies in sales strategy, B2B channels, and P&L management. Colleagues describe him as a "results-driven and dynamic sales leader. " He holds an MBA from the University of Madras.

His career progression at Wildcraft, from Business Development Head to National Sales Manager and Head of Sales, showcases significant company growth and personal achievement.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

B2B Sales Strategy
His career at Wildcraft focused on enterprise, institutional, and corporate sales channels, indicating a deep expertise in B2B growth and relationship management.
Brand Collaborations
He has actively posted about seeking brand partnerships and co-creating products, highlighting an interest in synergistic marketing and trade promotions.
Made in India
A recent post shows his pride in promoting and being associated with products manufactured locally in India, suggesting a passion for domestic brands.

Media Appearances

Prakash has no verified media appearances

Work History

3-2025
Vice President of Sales at 22nd Century Innovations Pvt Ltd
5-2020 - 3-2025
Head of Sales at Wildcraft India
1-2017 - 5-2020
National Sales Manager - Enterprise Sales at Wildcraft India
1-2015 - 1-2017
Business Development Head - Corporate & Institutions at Wildcraft India
5-2007 - 12-2012
Team Lead at Standard Chartered Bank

Education

2007 - 2009
Master of Business Administration (MBA) from University of Madras

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Vice President of Sales at 22nd Century Innovations Pvt Ltd
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Insights For Selling To Prakash

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prakash is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Prakash

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Prakash move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Prakash take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Prakash

Personality Compatibility


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