Pranav Budhiraja

Questioner
DISC Type : c

Product Manager II at Coinbase

Bengaluru, Karnataka, India

Overview

Pranav Budhiraja is a Product Manager at Coinbase, focusing on the Institutional Risk Platform. An ex-entrepreneur with a background from the Indian School of Business, his experience spans FinTech and strategy, previously managing product at Razorpay and founding a HealthTech IoT company. He also holds a Lean Six Sigma Green Belt certification.

Outside of his tech career, Pranav has a strong creative side, having held a solo photography exhibition titled "Obscure Clarity: A journey in Monochrome" that was featured in the Deccan Herald. He also has an interest in home automation projects and sustainability, having previously won an award for a sustainable campus model.

Unique fact: He founded a company that developed IoT products to prevent infection spread and digitize operating theaters in hospitals.

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Institutional FinTech Risk
Currently building the Institutional Risk Platform at Coinbase, mitigating financial risk across credit, derivative, and trading products.
HealthTech IoT
Founded BluSense Technologies, which created IoT-based products like TrackIQ and MedTrack for hospitals to enhance patient safety and automate processes.
Product Roadmapping
He has shared open-source OKR and roadmap trackers for product groups, showing an interest in efficient product management methodologies.

Media Appearances

Pranav has no verified media appearances

Work History

4-2025
Product Manager II at Coinbase
1-2024 - 4-2025
Product Manager II - Reconciliation at Razorpay
10-2023 - 2-2024
Product Manager II - TOPF and Growth at Razorpay
10-2023 - 2-2024
Product Strategy | Consultant at Razorpay
4-2019 - 6-2021
Founder at BluSense Technologies

Education

6-2021 - 6-2022
Post Graduate Program in Management from Indian School of Business
2013 - 2017
Bachelor of Engineering (BE) from Netaji Subhas Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Product Manager II at Coinbase
URL has been copied!

Insights For Selling To Pranav

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pranav is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Pranav

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pranav move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Pranav take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Pranav

Personality Compatibility


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