Prasann Shrivastava

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DISC Type : s

Group Chief Marketing &Digital Officer at ASK Asset & Wealth Management

Mumbai, Maharashtra, India

Overview

Prasann Shrivastava is the Group Chief Marketing & Digital Officer at ASK Asset & Wealth Management, with over 20 years of experience in Indias financial services industry. He specializes in driving growth through digital strategy and integrated marketing for institutions like Bandhan Bank and SBI Life. Colleagues describe him as diligent, full of ideas, and possessing brilliant people skills.

He holds a Masters degree in Business Economics with a specialization in Marketing from IPS, Academy, Indore.

Prasann is the recipient of an award for "Best Marketing Campaign for Customer Connect and Lead Generation. "

Personality Overview

Calm

Risk-averse

Slow To Decisions

They prefer to follow rules and procedures.  Their motivation stems from the impact that their decisions can have on the organization.
 They are good and approachable with everyone, internally and externally.

Topics They Care About

Financial Services Branding
He has spent over two decades building brand value for some of India's most respected financial institutions, including banks, insurance, and wealth management firms.
Digital Transformation
His role as Group CMO & Digital Officer focuses on accelerating digital transformation and leveraging technology for a superior customer experience.
Customer-Centric Strategy
He emphasizes a customer-centric approach by leveraging data and technology, and has been awarded for campaigns focused on customer connect and lead generation.

Media Appearances

Prasann Shrivastava Joins ASK Asset & Wealth Management Group as Group Chief Marketing & Digital Officer. Featured in Medianews4U

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Prasann Shrivastava takes over as Group CMDO at ASK Asset & Wealth Management. Featured in Best Media Info

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Prasann Shrivastava Appointed as Group Chief Marketing & Digital Officer of ASK Asset & Wealth Management Group. Featured in Hubbys

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Work History

9-2025
Group Chief Marketing &Digital Officer at ASK Asset & Wealth Management
11-2023 - 9-2025
Head Brand and Product Marketing at Bandhan Bank
10-2021 - 11-2023
Vice President Marketing & Sales at ENAM ASSET MANAGEMENT COMPANY PRIVATE LIMITED
1-2016 - 7-2021
Chief Marketing Officer at ASK Group
8-2010 - 1-2016
Brand & Corporate Communication at SBI Life Insurance Co. Ltd.

Education

1997 - 1999
MBE - Master in Business Economics (Specialization Marketing) from IPS, Academy, Indore
Education details unavailable from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Group Chief Marketing &Digital Officer at ASK Asset & Wealth Management
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Insights For Selling To Prasann

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • Show willingness to accommodating their needs or requests
  • If possible, connect them to existing customers

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prasann is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Prasann

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Prasann move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Prasann take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Prasann

Personality Compatibility


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