Prashanth K

Critic
DISC Type : C

Director - Business Developement & Sales at Shadowfax

Bengaluru, Karnataka, India

Overview

Prashanth K. is a strategic supply chain leader with over 14 years of experience, currently serving as Director of Business Development & Sales at Shadowfax. His expertise spans digital transformation and go-to-market strategies, honed through leadership roles at TVS Supply Chain Solutions and Accenture Strategy. He holds an MBA and a B. E. in Engineering.

He built and led the Supply Chain Consulting practice at TVS, delivering over ₹150 Cr in annual revenue.

Personality Overview

Objective Thinker

Negotiator

Precise

They like to do things independently and don’t look for support from others.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Tech-Led Distribution
He is currently focused on scaling technology-led distribution and fulfillment solutions in his leadership role at Shadowfax.
Supply Chain Consulting
He built and headed the supply chain consulting division at TVS Supply Chain Solutions, generating over ₹4 Cr in direct consulting revenues.
Go-to-Market Strategy
A core part of his experience involves developing and executing GTM strategies to capture new markets and drive P&L outcomes.

Media Appearances

Decoding Shadowfax's 5X Profit Surge. Featured in Inc42

See Now

Work History

10-2025
Director - Business Developement & Sales at Shadowfax
4-2025 - 11-2025
GM - Product Head - Modernised Distribution at TVS Supply Chain Solutions
10-2022 - 4-2025
GM - Head Supply Chain Consulting at TVS Supply Chain Solutions
11-2019 - 11-2022
DGM- Head Supply Chain Consulting at TVS Supply Chain Solutions
12-2014 - 11-2019
Management Consultant at Accenture Strategy at Accenture

Education

2009 - 2011
MBA from SCMS GROUP OF INSTITUTIONS
2005 - 2009
B.E from Bannari Amman Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Director - Business Developement & Sales at Shadowfax
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Insights For Selling To Prashanth

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prashanth is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Prashanth

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Prashanth move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Prashanth take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Prashanth

Personality Compatibility


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