Prateek Singh

Sharpshooter
DISC Type : CD

Marketing Manager at Indian School of Business

Hyderabad, Telangana, India

Overview

Pratiike is a Marketing Manager at the Indian School of Business with over 12 years of experience in brand strategy and consumer behavior. An alum of BITS Pilani, he previously founded PetFriends, a government-recognized pet care startup. Colleagues describe him as strategic, visionary, and innovative.

He is passionate about building impactful products and has a keen interest in how technology can amplify human creativity and strategy. His entrepreneurial journey involved creating a SAAS platform to remodel veterinary care in India, showcasing his drive to solve real-world problems.

Unique fact: His startup was the first Indian pet care venture to be recognized by the Government of India in 2018.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the impact of the product.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Brand Storytelling
He recently earned a certification in Storytelling in Branding and his career is focused on marketing, brand, and corporate communication.
EdTech Marketing
He works in executive education marketing at the Indian School of Business and previously led marketing for the London School of Business & Finance in Southeast Asia.
AI as a Tool
He has posted about utilizing AI to amplify human thinking and automating routine tasks, rather than replacing human creativity and strategy.

Media Appearances

Prateek has no verified media appearances

Work History

1-2025
Marketing Manager at Indian School of Business
4-2023 - 1-2025
Head Marketing, Brand & Corporate Communication (India & SEA) at LSBF Singapore Campus (London School of Business & Finance)
3-2022 - 4-2023
Head of Marketing India & SEA at LSBF Singapore Campus (London School of Business & Finance)
3-2022 - 1-2025
Manager Marketing (India & SEA) at GUS Global Services India Pvt. Ltd.
4-2017 - 1-2023
Founder at PetFriends

Education

2008 - 2012
Engineer’s Degree from Birla Institute of Technology and Science, Pilani
2019 - 2019
Graduate from Startup School Online

More Information

Social Presence :

Prographics :

Exp : 9 Location : Hyderabad, Telangana, India Job Level : Middle Designation : Marketing Manager at Indian School of Business
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Insights For Selling To Prateek

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prateek is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Prateek

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Prateek move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Prateek take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Prateek

Personality Compatibility


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