Prathibha Reddy

Wildcard
DISC Type : isc

Principal Validation Consultant at Oracle at Oracle

Hyderabad, Telangana, India

Overview

Prathibha is a clinical database programming professional with over 18 years of software industry experience. For the past eight years, she has specialized in EDC study builds for global clinical trials, with deep expertise in Oracle InForm and Clinical One across areas like Oncology and Cardiovascular.

She has a unique career path, having spent ten years in the financial domain working on benefits applications before successfully transitioning into the clinical trials industry.

Interesting fact: Prathibha holds a Bachelor of Technology from Narayana Engineering College Nellore.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Clinical EDC Systems
Specializes in the end-to-end study build and delivery process using Oracle InForm, Clinical One, Veeva, and Rave EDC platforms.
Clinical Data Validation
Focuses on protocol review, eCRF design, edit check programming, and UAT to ensure the integrity and quality of clinical trial data.
Cross-Functional Collaboration
Works closely with Clinical Data Management (CDM), Project Management, and development teams to manage the lifecycle of clinical study builds and amendments.

Media Appearances

Prathibha has no verified media appearances

Work History

3-2020
Principal Validation Consultant at Oracle at Oracle
3-2017 - 2-2020
Senior validation consultant at Oracle
10-2012 - 3-2017
Technology Lead at Infosys
11-2006 - 9-2012
Software Test Engineer at Infosys Limited

Education

8-2002 - 4-2006
Bachelor of Technology - BTech from Narayana Engineering College Nellore
8-1999 - 4-2002
Electrical and Electronics engineering from Govt Polytechnic College for Women Nellore

More Information

Social Presence :

Prographics :

Exp : 19 Location : Hyderabad, Telangana, India Job Level : Mid-senior Designation : Principal Validation Consultant at Oracle at Oracle
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Insights For Selling To Prathibha

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prathibha is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Prathibha

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Prathibha move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Prathibha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Prathibha

Personality Compatibility


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