Prathik Chaudhri

Evaluator
DISC Type : DSC

CEO at CE Group

India

Overview

Prathik Chaudhri is the CEO of CE Group, a venture studio empowering early-stage companies. With over 17 years of international experience in the US, Canada, and India, he blends design thinking and venture building. He holds a Masters in Business Design from Domus Academy, and colleagues describe him as a "visionary" and "professional chameleon. "

Outside of his professional life, Prathik has a distinct interest in the arts, having taken a course in opera singing and being involved in a publication centered on photography. His personal writings reveal a reflective and philosophical nature, exploring concepts of purpose and investment strategy from a human-centric point of view.

Interesting fact: Prathik has a habit of redesigning his own professional website every couple of years with great enthusiasm, but never actually publishes it.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Venture Building
He leads CE Group, a venture studio that partners with early-stage founders to help them scale their businesses through executional excellence in design, brand, and growth.
Creative Leadership
As an alumnus of Domus Academy, he speaks on how creative leadership can be a primary driver for innovation within companies and new ventures.
GTM Strategy
He has explicitly written about his belief that a solid go-to-market strategy is as critical as a great product for shaping an industry.

Media Appearances

Prathik has no verified media appearances

Work History

4-2024
CEO at CE Group
11-2024
Product Ninja at Ninzarin
4-2024
Backing Founders, Designing Tomorrow at CE Capital
4-2023 - 4-2024
AVP - Product Design at BeatO
3-2022 - 4-2023
Design Evangelist at CE-Group

Education

10-2006 - 1-2008
MA in Business Design (Joint program by Domus Academy + SDA Bocconi from Domus Academy
7-2023 - 10-2023
Certificate Course in Diabetes Education from IIHMR & BeatO

More Information

Social Presence :

Prographics :

Exp : 3 Location : India Job Level : Leadership Designation : CEO at CE Group
URL has been copied!

Insights For Selling To Prathik

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Prathik is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Prathik

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Prathik move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Prathik take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Prathik

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.