Pratin Ashtekar

Questioner
DISC Type : c

Marketing Director - Retail & CPG, Automotive & Manufacturing, Public Sector | Data & AI | Digital at HTC Global Services

Bengaluru, Karnataka, India

Overview

Pratin is a seasoned Marketing Director at HTC Global Services, leading initiatives for the Retail, CPG, Automotive, and Public Sector verticals. With an MBA from Alliance University, he specializes in growth marketing, digital strategy, and Data & AI. Colleagues describe him as a creative strategist and brand architect.

He once established a unique Digital Studio at Gallaghers Pune office, a testament to his innovative approach to building marketing capabilities from the ground up.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Growth Marketing
His career focus and current headline reflect a deep expertise in driving top-line growth and customer acquisition through data-driven marketing strategies.
Data & AI Marketing
He leads marketing for HTC's Data & AI division, HTCNXT, indicating a strong focus on using advanced analytics and AI for marketing initiatives.
Industry 5. 0
He has posted about the shift to Industry 5. 0, emphasizing human-centric decisions and using modern ERP to break down data silos in manufacturing.

Media Appearances

Pratin has no verified media appearances

Work History

2-2025
Marketing Director - Retail & CPG, Automotive & Manufacturing, Public Sector | Data & AI | Digital at HTC Global Services
3-2024 - 10-2025
Head of Growth Marketing | Global Strategy for BFSI, TMT, CX, and Emerging Markets at Sonata Software
10-2022 - 2-2024
Head of Marketing for GCC - Digital and Branding at Gallagher Center of Excellence (GCoE) at Gallagher
4-2020 - 9-2022
Global Leader - Portfolio & Digital Marketing at Sonata Software
6-2017 - 4-2020
Marketing Leader - Salesforce, Digital & Retail practices at Tavant

Education

2004 - 2006
MBA from Alliance University
1999 - 2003
BE from Vikram University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Marketing Director - Retail & CPG, Automotive & Manufacturing, Public Sector | Data & AI | Digital at HTC Global Services
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Insights For Selling To Pratin

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pratin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Pratin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Pratin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Pratin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Pratin

Personality Compatibility


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